Zee Rishtey Awards and Aaj Likhenge Kal feature film rakes in big numbers
In the wake of the refreshed brand proposition Aaj Likhenge Kal announced by Zee TV on 15th October 2017, Zee TV fortifies its leadership position with a substantial edge over competition in the Diwali week. Zee TV has been a consistent leader amongst paid GECs in HSM for more than a quarter now. As per the recently released BARC HSM weekly data (Urban + Rural) for Week 42 ’17, with a viewership of 704641 TVT’s in HSM (Urban + Rural) and 404098 TVTs in HSM (Urban) under its belt and a strong content mix, Zee TV has appealed to viewers’ sensibilities across the country. The strong jump in the channel’s ratings have been driven by its annual awards property Zee Rishtey Awards where Zee TV’s new brand philosophy was unveiled and a first-of-its-kind brand feature film spanning its entire primetime of four and a half hours integrating all of Zee TV’s fiction offerings titled ‘Aaj Likhenge Kal’.
Commenting on the ratings, Deepak Rajadhyaksha, Deputy Business Head, Zee TV said, “We are thrilled with the feedback that we have received from the viewers and the entertainment fraternity at large for Aaj Likhenge Kal. This refreshed brand purpose has struck an instant chord with the great Indian middle class. The steady rise in the ratings of all our fiction and non-fiction offerings including our biggest celebration of Zee TV’s 25 years - Zee Rishtey Awards and the innovative four-and-half hour extravaganza ‘Aaj Likhenge Kal’ are a testimony of the audience’s belief in our content and core ethos. As we take the first steps in inspiring our viewers to take charge of their destinies, we would like to thank all our partners and stakeholders for their continued support.”
The response to Zee TV’s multiple brand assets that brought alive its new philosophy has been overwhelming. The brand anthem composed by Vishal Bharadwaj and sung by Shreya Ghoshal has garnered a whopping 6.2 Million views. Zee TV’s brand film conceptualized by Publicis and directed by Chrome Pictures saw an astounding 12.2 Million views with 12000+ shares. The chatter on Twitter around Aaj Likhenge Kal stands at 34,911 mentions and 223.9 Million impressions.
As Zee TV aligns its content line-up to the Aaj Likhenge Kal brand purpose, the channel continues to strengthen its relationship with the viewers urging them to curate their own extraordinary future.
Actress Daisy Shah was seen wearing a vintage floral printed crop top with a jacket and a high waisted flared pants from Noura by Dipti Sawardekar for her movie #ramratan promotions.
Instagram – @nourabydiptisawardekar
Actress Zaira Wasim spotted in @kalkifashion midnight blue gown with cape detailing, comfort chic style at its best!
Instagram : @kalkifashion
Store Address:
Worli - 227 Dr. Annie Besant Rd., Worli, Mumbai – 25
Santacruz - 1 Prime Plaza, S.V. Rd, Santacruz (W), Mumbai- 54
Thane - FF22, 1st Floor, Viviana Mall, Eastern Express Hwy, Laxmi Nagar, Thane West
Malad - Eaze Zone Mall: Opposite Ozone Heights, Sunder Nagar, Malad West, Mumbai, 64
Contact: +91 808 028 9988
Time: 11 am - 9 pm
Also Available at: www.kalkifashion.com
Designer Shivani Jain launches the intrinsic sensuality, and potency, with her new collection “Caged - set yourself free”. It is all about the breaking through the mundane and set your unique ideas free
If India is proud of anything, it is of this, that the ideal of womanhood expressed by her poets and seers are very lofty and cannot be improved upon. For the only true ideal for women is to be true to themselves, to develop their personalities, and yet to remain an integral part of the social system
'Caged' – "set yourself free", is a collection inspired from today's women who are evolving and becoming more independent. It is inspired from those modern day women who now juggle in many roles such as - being a homemaker, career oriented breadwinner, perfectly shaped and impeccably dressed.
The designer wants the women to feel free and less caged in their garments, giving them a sense of feeling free. The silhouettes are flowy, soft and depict different techniques which depicts the inner turmoil of the pressure on a woman and wants them to feel free and independent without such pressure.
About the Designer: Shivani Jain is a fashion designer, who is much celebrated in the history of fashion. She is known for her enduring designs. She is a seasoned designer with the experience of over 20 years in the fashion and garment export business. She Graduate from Delhi University and did her further fashion diplomas from JD institute and NIFT.
Tisharth by Shivani is a Pret clothing label by Shivani Jain who is a creative spirit and a well developed design professional with extensive experience in orchestrating allaspects of women clothing. She launched her label Tisharth by Shivani in 2015. Her designs redefine modern functional wardrobe with easy and experimental silhouettes crafted in finest materials.
Available At
Agashe
845, Ghitorni, MG Road, Ground Floor,
Mehrauli-Gurgaon Rd, Gadaipur, DLF Farms, New Delhi, Delhi 110030
Time: 11 AM to 8 Pm
Instagram link: Tisharth_BY_shivani
Zaira Wasim- Secret Superstar Actress wore Rust Belted Culottes by Cover Story for her birthday Celebration.
The Rust Belted Culottes are from the Autumn- Winter Collection of Cover Story.
Instagram: @coverstoryfsl
In Stores: Mumbai, Delhi NCR, Pune, Surat, Kochi, Coimbatore, Kolkata
Available Online: www.coverstory.co.in
"STARS TRAINED IN CLASSICAL DANCE, LIKE VYJAYANTHIMALA, WAHEEDA REHMAN, HEMA MALINI AISHWARYA RAI, BROUGHT DIGNITY TO ACTING ON SCREEN FOR THE LONGEST TIME”, SAID GURU SHRI DEEPAK MAZUMDAR AT WHISTLING WOODS’ CULTURAL WORKSHOP
“Most dance forms originated in India, and through the centuries till date, Indian dance forms have been a wonderful medium to express human emotions such as joy and sorrow in various formats”, expressed Deepak Mazumdar, classical Indian dancer, choreographer, teacher and guru at the 5th Veda cultural hub of Whistling Woods International (WWI) to the students of cinema and creative arts. Deepak, who has innumerable celebrity disciples such as Hema Malini, Nita Mukesh Ambani to name a few, enthralled, enlightened and captivated the students through his in-depth session.
When asked about his opinion on contemporary dance forms by young dancers like Terence Lewis and Remo D'Souza, Deepak said, “Indian Classical dance, which hails from the original Natya Shastra also known as 5th Veda, has some rules and follow a typical format. Compared to the contemporary form of dancing, which allows the performers to set their own rules, which he respects, classical dance form may seem a little rigid like the other four Vedas itself. But the inherent fluidity of Indian Classical Dance overshadows everything. The principles of classical dance forms never change and stay intact forever.”
Sharing the history of 5th Veda written by sage Bharata Muni, Guru Deepak Mazumdar asserted on the spiritual importance of Indian Classical dance forms and how it allows the performer to connect to the divine himself. He even explained about each hasta mudra and bhava i.e. hand movements and facial expressions. While he demonstrated the mudras and bhava for the students in the auditorium, they instantly started to learn, while understanding the meaning of the same.
“Indian Classical dance forms help one to connect to the divine grace, internally and externally, to help one excel in any kind of performances as an actor, director or artist of any kind”, Deepak further added. The students were surprised to know that there are 33 transitory emotions in the expression of any play and if someone follows Natya Shashtra properly, he/she will be able to express these. Guruji also demonstrated nine basic emotions through his mesmerizing performance on stage.
While reminiscing, Subhash Ghai mentioned about his encounter with Pt. Birju Maharaj and said that it is Panditji’s influence that has made him respect and realise the importance of Indian Classical dance and he has always tried to portray that through his films.
Deepak Mazumdar appreciated WWI for its unique initiative through 5th Veda, which not only connects the students with various creative art forms from its original initiation to the evolution till date. He demonstrated his classic 15 minutes dance piece depicting a scene of 'Sita Haran' showing fast changing facial expressions and mudras, which thrilled, elevated, as well as enlightened the students to a different level and strengthened their respect for Indian Classical dance even more.
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