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International Solar Alliance announces ISA Solar Awards for the year 2020

By: Sanket Savaliya on September 24, 2020 / comment : 0

  


·         International Solar Alliance (ISA) announces Solar Awards to honor efforts being made in the field of R&D, innovative floating solar projects and adoption of solar energy by organizations to enhance sustainability.

 

·         Haryana and Karnataka, two of the solar energy champion provinces in India institute awards in collaboration with ISA; Diwakar award instituted by Union Minister, GoI, Mr. Piyush Goyal.

 

·         Ms Rachel Kyte, Dean, Fletcher School, Tufts University, to chair the International Awards Committee of the ISA.

 

 The International Solar Alliance (ISA) has institutionalized ISA Solar Awards with its Award Partners to recognize distinguished entities, both individuals (scientists, engineers and technologists) and agencies from ISA member countries for their outstanding contribution in providing affordable, reliable and scalable solar energy solutions.

The ISA Solar Awards will promote ISA’s agenda of addressing the energy access needs and energy security issues in a green and clean manner by facilitating massive deployment of solar technology at an affordable cost. This activity will enhance the participation of individuals, institutions and agencies working in solar sector in ISA member countries. The objective of institutionalising these awards is to encourage, inspire and activate the global solar ecosystem.

The details of ISA awards, like eligibility criteria, application process along with the important dates is available on ISA website: https://www.isolaralliance.org/awards/awards.

The applications will be shortlisted by a screening committee constituted under the aegis of ISA and its award partners, followed by final evaluation and selection by International Awards Committee, comprising of high- level dignitaries and leaders from the renewable energy sector. Ms. Rachel Kyte, Dean, The Fletcher School, Tufts University will Chair the International Awards Committee.

The ISA Solar Awards for the year 2020 will showcase excellence in the field of solar energy under 3 award categories:

1.      Outstanding contribution by Scientists, Engineers & Technologists in the field of solar energy

ISA Kalpana Chawla Haryana Solar Award

No of Awards to be given: 1

Award Money to be given: 66,099 USD

The Government of Haryana, India has institutionalised the ISA Kalpana Chawla Haryana Solar Award to encourage increased participation of scientists, engineers and technologist who are actively involved in innovation, R&D, development and deployment of path-breaking technologies in the field of solar energy. Only one award will be given under this category.

 

2.      Most Innovative floating solar projects in ISA member countries

ISA Karnataka Visvesvaraya Solar Award

No of Awards to be given: 4 (1 in each region)

Total Award Money to be given: 50, 279 USD

The Government of Karnataka, India has set up the ISA Karnataka Visvesvaraya Solar Award to recognize the proactive role played by Governments of member countries in ISA's four regions in areas of promotion of floating solar technology projects in each of the four regions of the ISA.

 

3.      Maximizing Solar Energy Adoption by Organizations in the Host country, working with differently abled children

ISA Diwakar Solar Award

No of Awards to be given:1

Award Money to be given: 94,315 INR

The ISA Diwakar Solar Award has been established with the gracious support of Shri. Piyush Goyal, Hon’ble Minister of Commerce and Industry and Minister of Railways, Government of India.  Shri Piyush Goyal donated the monetary component of the Carnot prize, that had been conferred upon him by Kleinman Center for Energy Policy at the University of Pennsylvania, for his work in sustainable energy solutions in 2019. This award will be presented to the organizations in the Host Country of the ISA who work for children with special needs, and that have adopted solar energy to encourage sustainability for an inclusive society.

 

4.      Maximum deployment of Solar Water Pumps in ISA member countries.  

ISA Madhya Pradesh Acharya Vinoba Bhave International Solar Pump Award

No of Awards to be given: 4

To be operationalised from 2021

The government of Madhya Pradesh has institutionalised ISA Madhya Pradesh Vinoba Bhave solar award to recognize the proactive role played by Governments of member countries in the area of promotion of solar pumps in each of the four regions of the ISA. This award will be operational from the year 2021.

 

“The world is at a critical juncture now and is staring at an uncertain future in terms of energy production. All nations need to come together and formulate a mechanism to address energy needs through clean & sustainable methods like Solar. Combined efforts by the nations will form the pillar of a successful solar revolution. The ISA awards are an opportunity to recognize the brilliant minds who are not only doing exemplary work in the field of Solar Energy, but also set an example and inspire other individuals, institutions and nations to follow” said Shri Upendra Tripathy, Director General, International Solar Alliance (ISA).

The awards along with the cheque of reward money will be presented to the selected entries during the 3rd Assembly of the ISA slated to be hosted on a virtual platform on 14 October 2020.

How this Japanese Company is changing the face of Shared Mobility Services in India

By: Sanket Savaliya on January 07, 2020 / comment : 0



-          ORIX Auto Infrastructure Services Limited is India’s largest Car Leasing Company, India’s largest B2B Car Rental Company and second largest Employee Transportation Company

-          ORIX Auto Infrastructure Services Limited is currently operating in 58+ cities in India

We have always heard that change is the only constant. Nothing could be more true when we talk about the shared mobility industry in India, where the disruptions in last 5 years have probably exceeded the technology innovations of over last two decades combined in the ground transportation sector.  The changing usage patterns and changing ownership models have contributed to this paradigm shift and this has been further propelled by various environmental factors like rising pollution levels and search for sustainable environment friendly solutions to service the growing transportation needs of India.

Increasing traffic in metro cities, higher travelling times, road congestion and pollution have all accelerated a shift in consumer usage patterns which is now focused on experience rather than ownership of asset. This has led to growth in the greener shared mobility options like Self Drive Car Rentals, Car Pooling,  Subscription of Cars and Short Term Leasing.

This is where -   ORIX Auto Infrastructure Services Limited, an affiliate of ORIX, a Japanese financial services group, has been building its niche in India over the last 25 years. ORIX has the largest share in the automobile leasing industry in Japan and ORIX Auto Infrastructure Services Limitedis the only company in India which provides an entire gamut of transportation services such as Leasing, Chauffeur Driven Cars, Employee Transport Solutions, Self Drive Car Rentals, Fleet Management Solutions, Subscription of Vehicles and Test Drive Experiences amongst other, under a single umbrella with a presence across all major Tier I and Tier II cities in India.
Completing 25 years in India in 2020, ORIX Auto Infrastructure Services Limited has gradually become a force to reckon with in the shared mobility space in the country by becoming India’s largest B2B Car Rental provider, the largest Car Leasing provider in India and India’s second largest Employee Transportation solutions provider.

Today, ORIX Auto Infrastructure Services Limited has a very enviable client base which includes more than one thousand of India’s biggest corporate houses.  There is a good overlap of its services across these customers and in addition to serving some of the largest names in Corporate India, ORIX Auto Infrastructure Services Limited has also ventured into the retail space where it provides Self Drive Car Rental services under its brand of MyChoize Self Drive Car Rentals present in 17+ cities including Delhi, Mumbai, Pune, Bangalore, Goa, Hyderabad, Kolkata, Jaipur and others.

According to various industry reports, India is expected to witness a CAGR of 9.7% in shared mobility industry until 2025 with large population, young demographic and spiking interest in digital media being the primary drivers. ORIX Auto Infrastructure Services Limited currently manages over 25 thousand cars on its platform and provides mobility to overone hundred thousand employees in India on a daily basis.

CredAble granted NBFC license by the Reserve Bank of India

By: Sanket Savaliya on July 18, 2019 / comment : 0





As an NBFC, CredAble will target untapped lending opportunities within India’s supply chain ecosystems

A staggering number of Financial Technology or “FinTech” companies have cropped up in India over the past few years, disrupting classic business and payment models. In this emerging FinTech sector, some of the most prominent buzzwords are Blockchain, Big Data, IoT (Internet of Things), etc., prompting investors to back the most tech-enabled businesses. While a lot of these companies focus on B2C business models, some of the biggest innovations in FinTech are also taking place in the B2B segment.

CredAble, which represents the latter category, is leveraging its trade finance expertise, robust technology development capabilities and its access to 3rd party capital to reimagine supply chain finance in India. Very simply put, it connects large corporations, and their suppliers and distributors to third party capital providers through its supply chain technology platform and arranges funding programs linked to transactions within the corporate supply chain. The programs result in win-win outcomes for all supply chain participants.
CredAble's wholly-owned subsidiary, Equentia Financial Service Private Limited, has been granted a non-deposit taking Non-Banking Financial Company (NBFC) licence by the Reserve Bank of India (RBI). Having successfully gained traction with some of India’s leading corporates, the NBFC license will allow CredAble to lend directly to SMEs and MSMEs and access debt markets to optimize its capital structure, providing suppliers with increased access to on-tap funding and untapped lending opportunities such as pre-invoice stage financing within India’s corporate supply chains.
 

Commenting on the approval of CredAble’s NBFC license application by the RBI, Co- Founder and CEO – CredAble, Mr. Nirav Choksi said that, “CredAble will use its NBFC status to provide short-term working capital solutions to suppliers in select eco-systems which tend to experience mismatched receivables and payables cycles. Oftentimes, these suppliers have limited access to bank financing or simply fall short of the credibility to be deemed ‘bankable’ and therefore have limited or no access to funds. CredAble fills this void by providing liquidity options during the pre-invoice and post-invoice phases.”

CredAble’s milestone couldn’t have been timed better since development of NBFCs was one of the highlights of the Budget 2019. Finance Minister, Nirmala Sitharaman announced that for the purchase of high-rooted pool assets of financially well NBFCs, totaling an amount of Rs. 1 lakh crore during the financial year, the government will provide a one-time six months' limited credit guarantee of 10% to the public sector banks for their first loss. NBFCs are now also permitted to participate as lenders on the government mandated TReDS platform available to MSMEs for accessing invoice-based funding. The inclusion of NBFCs on TReDS recognizes their significant role in closing the supply gap for working capital funding to MSMEs. Nirav further elaborates, "NBFCs are playing an important role in the economy and friendlier regulations will serve to boost liquidity available to supply chains and strengthen credibility of FinTech companies in India."

CredAble is also harnessing the power of blockchain and big data to improve its value proposition for its platform participants. The company partnered with MonetaGo, to participate on its block-chain platform which prevents double-financing of invoices and mitigates trade finance fraud. CredAble has developed a proprietary Credit Assessment Model, which analyzes financial, transactional and company-specific parameters to generate credit scores for prospective borrowers and minimizes the risk of default.

Borne of the philosophy that no two clients are the same, the Company takes pride in its ability to offer bespoke funding programs for corporate supply chains. CredAble’s new status as an NBFC will enable proprietary lending within corporate supply chains and enhance the Company’s value proposition to supply chain participants.

The CoWrks Foundry and Yale Institute for Global Health Launch Sustainable Health Initiative, A Healthcare Accelerator Program

By: Sanket Savaliya on June 17, 2019 / comment : 0


Earlier this year, the CoWrks Foundry partnered with the Yale Institute for Global Health (YIGH), supported by RMZ Foundation, to announce the collaborative Sustainable Health Initiative (SHI). 

The SHI is a 24-week long interdisciplinary business accelerator program for young & early stage startups building innovative solutions in healthcare. On 7th June, the program officially launched with an event at CoWrks Residency Road to commemorate the partnership, by announcing the startups selected for the prestigious program.


In attendance from Yale were Sten H. Vermund, M.D., Ph.D., (Dean, Yale School of Public Health) and Michael Skonieczny (Deputy Director, Yale Institute for Global Health). The event was an exclusive gathering of healthcare entrepreneurs, experts in policy and seasoned practitioners. The objective of the event was to inspire and align and connect founders, investors and coaches. The event aimed at creating a community, with a shared focus on ushering innovative and scalable solutions to the Indian healthcare sector.

A keynote speech was delivered by Yale School of Public Health’s Dean Sten Vermund on the important role of social entrepreneurship in healthcare. Vermund’s speech was followed by a fireside chat between Vikram Damodaran, (Founder of five.eight), Anand Anandkumar (Founder of Bugworks) and Dr. Charit Bhograj (Founder of Tricog Health). 

Moderated by Sten Vermund, the panel discussion was centered around the key challenges, opportunities and strategies in healthcare sectors in both rural and urban India. The event came to a close with all the shortlisted startups delivering immersive product pitches to the audience. The inaugural cohort of the Sustainable Health Initiative (SHI) program comprised innovative startups building new age solutions across maternal health, infectious diseases, and healthcare accessibility and affordability.

The SHI program has been designed to power ‘Innovation’ for long-term social, health and environmental impact in emerging economies. With the ecosystem ripe for innovation, healthcare companies in India are effectively poised to impact billions in the country as well as globally. 

“The cohort that we've assembled today is the culmination of a highly selective global application process. After a tough and intensive review that included multiple rounds of interviews and diligence, we've shortlisted companies from both the Indian ecosystem and Yale that are solving a diverse set of complex problems with a mission to impact the life and health of millions across the world. We find this class to consist of humble founders, passionate missions and resilient business models and look forward to arm these companies with the expertise, frameworks and network required to succeed at scale,” said Nruthya Madappa, Managing Partner, The CoWrks Foundry

As part of this program, each startup will receive up to USD $70,000 in seed funding, mentorship from Yale’s faculty and alumni, as well as benefits from a network of Indian industry experts. In addition, the program includes structured sessions to help startups evolve into a sustainable and scalable business model, refine their go-to-market strategy and build a global network. 

“Around the world, we face growing health and economic disparities. The public sector cannot fully address the scope and scale of these challenges without private sector ingenuity and creativity,” stated Sten Vermund, Dean, Yale School of Public Health. “We are enthusiastic about the launch today of the Sustainable Health Initiative to further find innovate solutions that will have a significant impact on the health of communities in India, the U.S., and around the world.”

Cabin Crew Europe melds with GMR Aviation Academy, to deliver EASA approved Cabin Crew Initial Training Courses in India

By: Sanket Savaliya on April 26, 2019 / comment : 0



Indian graduates to obtain EASA Cabin Crew Attestation for the first time

Cabin Crew Europe in association with GMR Aviation Academy, is all set to deliver EASA approved Cabin Crew Initial Training Courses in India. This is a first for India, with successful graduates obtaining their EASA Cabin Crew Attestation. So far, two locations have been approved in India for delivery of theoretical and practical training. Though the company will be expanding across India due to high demand.

Cabin Crew Europe - the first non-airline EASA approved Cabin Crew Training Organisation in Ireland regulated by the Irish Aviation Authority was established by Nobox in 2018. A company that was set up by 3 Irish Aviation companies; Crewlink, Dalmac Recruitment & Aviation Services and Workforce International Contractors, building on over 25 years of aviation experience in recruitment, training, international payroll and employment. Nobox now operates a number of brands including; Bluesky Resources, Nobox HR, Nobox Pilot Solutions, Cabin Crew Europe and Cabin Crew International.


Expressing his interest in the Indian market Ryan Moffett, Director of Nobox and Cabin Crew Europe said “We could not have found a better partner than GMR AA, better students and a better relationship to grow and flourish than our country’s relationship with India. Our relationship with GMR AA is one of partnership, trust and a shared belief in in offering best in practice accredited training, preparing graduates for a fruitful career in the industry. 

In addition, Mr. Moffett mentions his goal with GMR and that it is to help India alleviate specific difficulties and obstacles facing airlines in their recruitment and training of Cabin Crew.

Cabin Crew Europe and GMR AA have designed a distinguished training program by incorporating regulatory requirements based on Aircrew Regulation 1178/2011, as amended, Annex V, Part CC accompanied with soft skills training vital for the high-powered international aviation marketMs. Eva Roharikova, Head of Training Cabin Crew Europe to this asserts, “ Our Cabin Crew Initial Training Course is designed in a very appealing and unique way where the team has gone above and beyond with what is required to give students the best start to their career. While carefully creating our course, we have ensured that all topics like Aviation Regulation, Communication, Human Factors & CRM, Passenger Handling, First Aid, Dangerous
Goods, Security Awareness, Fire & Smoke and Survival are covered in an interactive and professional way.


 Commenting on the association P. S. Nair, CEO – GMR Airports said, “GMR AA is committed towards creating a continual training pipeline and the signing of this Agreement with Cabin Crew Europe, Nobox  is yet another landmark moment. With joint efforts and synergy, we will be able to create immediate employability access to European and the Middle Eastern markets as well as other regions.”

The team has more than 55 years of aviation experience and understand what it takes to be a successful cabin crew and what airlines are looking for. By pooling Nobox & GMR’s knowledge and experience together in one team, Cabin Crew Europe aims to help students achieve their dream of becoming cabin crew.

Having a brain-child of 3 Irish companies to broaden their horizons in India, Director – India and South Asia, Enterprise Ireland Mr. David Flood expresses his joy on this association and said, “Enterprise Ireland is pleased to have an Ireland-based company Nobox co-work with GMR AA, India. This alliance will allow potential aviation candidates acquire the flamboyant training they would require to be employable in India and abroad.”

Online Luxury Travel Marketplace BlueWander Launches Beta and Selects India as Premier Destination

By: Sanket Savaliya on April 15, 2019 / comment : 0 ,

Introducing new disruptive model to fuel rapid growth, innovation and local impact of India’s luxury tourism industry

BlueWander announced today that it has released the beta version of its next generation online luxury travel marketplace, and has selected India as its first destination to launch a new model designed to meet the shifting demands of the growing segment of modern luxury travelers.

 The company uses intuitive technology to reinvent the luxury travel industry creating a new way for travelers to discover, plan and book immersive trips in emerging markets, by cutting out the middleman and matching them directly with carefully vetted in-destination travel agencies. With BlueWander’s proprietary platform, travelers for the first time can get unprecedented access to authentic, local expertise and unique experiences in exotic and unexplored destinations all at their fingertips.

“The concept of a luxury vacation is evolving as travelers today care more about one-of-a-kind, transformative travel experiences than ever before, along with a deep desire for sustainability and impact,” said India-born Nishant Aggarwal, founder and CEO of the San Francisco-based company. “By booking direct, the model creates more value for the traveler and decreases costs, while providing an additional source of revenue for these travel agencies ultimately retaining more money in the local economies they are visiting.”

Aggarwal initially hinted at BlueWander’s intention to focus efforts on India to make it a premier destination for luxury travel as a keynote speaker at Travel Launch - a top travel summit at SXSW, an international technology and interactive festival in Austin, Texas in March. 

“India is unmatched in terms of its exquisite beauty, culture & history. We selected it not only because it’s growing tourism industry provides an opportunity to expose this richness globally but its a chance to change the world’s overall perception of India to help continue to foster economic development through tourism in my home country,” said Aggarwal.

In the last several years, the Indian government and other major luxury hospitality brands have been stepping up efforts to boost innovation in the category to attract more foreign tourists and spending in the country. Examples include the Incredible India 2.0 campaign by the Ministry of Tourism, as well as the launch of the new luxe hotel brand Postcard Hotels & Resorts by industry veteran, Kapil Chopra, who was the former president of Oberoi-Trident.



A number of travel industry veterans jumped on board, including Indian adventure traveler Ajeet Bajaj, former President of the Adventure Tour Operators Association of India, along with former executives at TripAdvisor,  TravelZoo and Orbitz. In addition, BlueWander has partnered with severalaward-winning India-based travel management firms, and plans to onboard a select group of other forward-thinking DMCs in the coming months.

VOOT harnesses Viacom18’s multiple brands and businesses, goes local to travel global

By: Sanket Savaliya on August 31, 2018 / comment : 0 ,

Digital Ventures, Regional Entertainment and Viacom18 Motion Pictures join hands to produce 18 multi-lingual, multi-genre VOOT Originals


 VOOT will launch its international distribution, starting with United Kingdom, in November 2018

 L to R- Ajit Andhare, COO, Viacom18 Motion Pictures, Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures, Sudhanshu Vats, MD, Viacom18, Monika Shergill, Head- Content, Viacom18 Digital Ventures and Ravish Kumar, Head- Regional Entertainment, Viacom18.

 At a star studded event in Mumbai today, India’s second most viewed premium advertising led video-on-demand platform VOOT by Viacom18, showcased the first bundle of its upcoming VOOT Originals – 18 multi-lingual premium web series cutting across genres. In its bid to utilize the strength of storytelling that runs across Viacom18’s various businesses, VOOT has created and collaborated with various brands of the network to create bespoke content. Leveraging its prowess of creating critically and commercially successful films, Viacom18 Motion Pictures, the network’s movie studio, will now be producing web-series for VOOT, under the banner of Tipping Point Films. Furthermore, diving deeper into the regional markets of India, the Regional Broadcast Entertainment cluster of Viacom18 will be producing multi-lingual VOOT Originals specifically for the discerning digital audience. VOOT will also be adding news to its increasingly varied content offering, starting with a partnership with India’s foremost news media organization Network18. VOOT is ramping up its content and product play as it sets sight to take the platform international, beginning with the United Kingdom, in November 2018.
Sudhanshu Vats, MD, Viacom18, Ajit Andhare, COO, Viacom18 Motion Pictures, Ravish Kumar, Head- Regional Entertainment, Viacom18, Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures and Monika Shergill, Head- Content, Viacom18 Digital Ventures along with the cast & creators of the upcoming 18 VOOT Originals


“VOOT is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages.” Explained Sudhanshu Vats, Managing Director, Viacom18, adding, “Furthermore, the inherent synergies with Reliance Jio, both as a platform for showcasing content and as a carrier of our service, have only dialled up the business roadmap for VOOT.”



Partnering with the best in class creators, producers and talent, the 18 VOOT Originals will provide an immersive content experience with storytelling across multiple genres like Psychology, Mystery, Sports Biopic, Comedy, Drama, Thriller, Politics, History, Crime and Suspense amongst others.  The diversity of the VOOT Originals slate will be brought to life through driving synergies within the network.




“The digital medium brings us close to the consumer at a very personal level. Owing to the last mile measureablity that the medium provides, our entire content strategy is based on a deep data backed analysis of the needs and desires of our consumers and their consumption preferences and patterns. Thus our play across a diverse bouquet of genres and languages,” Monika Shergill, Head – Content, Viacom18 Digital Ventures, explained, adding, “At an execution level, we have been extremely lucky to be partnering with a galaxy of very talented and committed actors, writers and directors to bring forth our second bundle of VOOT Originals, starting with 18 multi-genre and multi-lingual series.”



VOOT will continue its journey towards next echelons of growth through its foray into new growth areas, as defined below: 

News on VOOT: Expanding its genre spread, VOOT will now see the addition of news on its platform with the inclusion of TV18 news. 16 live channels across 13 languages will now bring the latest in current affairs to its viewers, adding to the range and reach of the platform. 

Teching it Up: VOOT will also strengthen its engagement and user interactivity experience with superior technology adoption and innovation. Adding to the user search experience and facilitating easy discoverability will be the adoption of Google Watch Action, an industry first in APAC for premium OTT players. VOOT’s future ready platform will also enhance the content experience with the introduction of Dolby Surround Sound for all VOOT Originals, a first amongst Indian OTT Players.

Global Foray:  VOOT has continuously ensured superior technology adoption and content diversity thereby paving the way for the platforms Global foray. Catering to the vast Indian diaspora and the international community that seeks immersive Indian stories, VOOT is all set to debut Internationally starting November 2018 with its entry into the United Kingdom. With an Indian origin population of around 1.825 Mn, the UK market presents a significant reach opportunity for VOOT to leverage.


The affordability of smartphones and data has resulted in an increase in consumption of content on smartphones, multi-fold. With the advent of mobile phones doubling up as screens for content viewing, India’s single screen homes have been morphed into multi-screen, opening up previously unexplored  content themes and viewing patterns. VOOT, with its distinguished genre of content across languages, is perfectly poised to utilise this growth phase in the Indian media and entertainment ecosystem.

Fifty Degree Signs Up Gaurav Chopra as Brand Ambassador

By: Sanket Savaliya on May 29, 2018 / comment : 0 ,


- The actor will be a part of integrated marketing communications for Fifty Degree India


 Fifty Degree, the Indian arm of leading apparel exporter V3 Exports, today announced the signing of TV actor and youth icon Gaurav Chopra as its brand ambassador. The actor will represent Fifty Degree India through their integrated marketing communications.

Gaurav Chopra, who’s been on an up-rise since Big Boss Season 10, has had no looking back since. Gaurav has enjoyed a huge fan following on social media and has been a favourite amongst millennials. He’s been titled as ‘Desi Thor’ recently for dubbing the lead character of Hollywood movie ‘Thor’ in November last year.


Fifty Degree is an authentic brand from the house of V3 Exports. V3 has emerged and gained a reputation as an exporter favourite in the Gulf and European countries. Now expanding into the domestic market with its brand Fifty Degree, with this move, V3 is definitely all set to make a mark.

“Being associated with Fifty Degree is wonderful. V3 Exports has grown significantly in past few years and I am excited to be part of the launch of their Indian retail arm. I am excited to be chosen as their brand ambassador and believe my fans would like me in this new role" said Gaurav Chopra.


Fifty Degree believes that Gaurav is perfect as an ambassador to promote their brand due to his youth icon status & personality that molds itself to fit their 4 categories – basics, casuals, sports & formals – perfectly, and therefore deemed him a perfect fit.

“We are thrilled about the possibilities that will open up with our partnership with Gaurav Chopra in India. He mirrors the values of versatility, the perfection that we steadfastly follow at Fifty Degree. This new association will enable us to explore newer avenues to reach our customers,” said Vinay Mehra, Founder and MD, Fifty Degree.
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