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Superstar Shah Rukh Khan And Media Mogul Ajay Sethi Acquire T20 Global League Teams

By: Sanket Savaliya on July 04, 2017 / comment : 0 ,



The T20 Global League is making all the right noises nowadays and two prominent Indians have associated with Cricket South Africa by acquiring franchises.

While Bollywood superstar Shah Rukh Khan, who also owns IPL franchise Kolkata Knight Riders, has been named owner of the Cape Town franchise of Cricket South Africa’s upcoming T20 League, businessman and media mogul Ajay Sethi has acquired the Port Elizabeth franchise.

Outlining his plans to local media and stakeholders at a welcoming event in Port Elizabeth, Sethi said, “Port Elizabeth is a beautiful city and is deeply entrenched with interesting cricketing history. I am very pleased and proud to represent this city as my franchise team. In the coming weeks, we look forward to working very closely with the Mayor and City Council to put together a robust plan of action to create value for both the city and the team.”

He further added, “In addition, I would like to extend my thanks to CSA (Cricket South Africa) in accepting our bid and giving us an opportunity to become a part of this exciting T20 Global League journey. This tournament is about the fans, the players, rekindling the magic and reviving the battles, between bat and ball, between heart and mind, showing the world what makes this game extraordinary.”

Marquee player Imran Tahir, who has great expectations, gushed, “I’m really looking forward to the new team; I hope we as Protea players and the international marquee players make this league the best league in the world and show what South Africa is all about.”

Andrew Whitfield, Mayoral Committee Member for Economic Development, Tourism and Agriculture for Nelson Mandela Bay Municipality also attended the event. He too is excited by the possibilities presented to the city by the T20 Global League.

“This franchise has further incentivized us to invest and support our cricket infrastructure for the city.  The T20 Global League will show the youth in PE that there is opportunity in sport. Working together with Ajay Sethi and CSA, we can leverage opportunities beyond cricket,” Whitfield concluded.

Former ICC CEO and current CEO of Cricket South Africa (CSA), Haroon Lorgat, who feels they have a winner up their sleeves, said, “Fans can look forward to epic game experiences, complimented by action-packed stadiums, big entertainment, top class broadcasters and accessible ticket prices. We can firmly say that the era of 'sportainment' has dawned upon us. It's now South Africa's time to capitalise while reigniting and celebrating our love for the game.”


The player draft is scheduled for 19 August, with almost 400 players from 10 countries confirming their interest.

Hotstar Shatters Records on Digital Sponsorships on Vivo IPL 2017

By: Unknown on March 10, 2017 / comment : 0 , ,

Hotstar Shatters Records on Digital Sponsorships on Vivo IPL 2017

Vivo and Maruti Suzuki on board as co-presenting sponsors



Hotstar, India’s leading OTT platform, has announced Vivo and Maruti Suzuki as the co-presenting sponsors for the streaming of the 10th edition of the Vivo Indian Premier League 2017. While numbers have not been publicly disclosed, both the sponsorships are believed to be sizable investments from the two companies of a scale that has not been seen in the Indian digital market to date and indicate their belief in Hotstar’s promise of delivering the largest global sporting event on digital this summer.



Over the last few weeks, Hotstar has been sharing viewership insights that suggest explosive growth in cricket viewership and a meaningful shift in audiences from television to digital. The most recent India vs England ODI series saw Hotstar’s reach challenging that of television consistently. The reach hit 120% of television in cities with more than a million in population and 147% reach in the largest 6 cities in India (M15+, NCCS AB). At the same time, the platform has seen new records established for digital with the short format cricket matches regularly exceeding 20 million in viewership.


“We are reinventing the experience of cricket on a mobile and India is changing the way it watches its favourite sport,” said Ajit Mohan, CEO, Hotstar. “We believe that Hotstar will be the primary screen for Vivo IPL 2017 for the 130 million video streamers in the country. Marketers are recognizing that these are audiences that are TV light or not present on television at all. We are delighted with the conviction that Hotstar will be the best vehicle this summer to reach this audience.”

Vivek Zhang, CMO, Vivo India said, “It is exciting to see how the experience of enjoying cricket is changing with the surging demand of watching TV on small screens. Hotstar appeals to the youth and enjoys a tremendous brand recall. Its desire to constantly invest on innovative technology which is in line with Vivo’s marketing objectives made it a preferred choice for Vivo.

We are truly excited about the delightful cricket experience that the platform is driving and were indeed keen to be a part of this drive.”


Sanjeev Handa, Head of Marketing at Maruti Suzuki India Ltd, said “Our approach to media at Maruti Suzuki is customer centric. More and more of our target groups are now engaging with us on digital mediums. There is a diffusion of purchase cycle within digital since 50% of users start their research online which makes it imperative for us to be present extensively on these mediums. Hence our approach is integrating offline and online. We wanted to embody the spirit of Play Glamourous for Vitara Brezza across the markets, and found a perfect fit by reaching out to the audiences via their closest screens i.e. mobiles. An average user is spending over 150 mins each day on mobile. Our tie up as Co-Presenting Sponsor on Hotstar will give us the mileage and the engagement with the most glamourous sport in the nation!”
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