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Labo, A Switzerland Based Premium Cosmetic Brand Enters The Indian Market

 A unique, innovative, and Value-driven cosmetic company 





Founded in Basel, Switzerland in 1986, for over 30 years Labo has been involved in the research and development of dermo-cosmetic products with new and superior functions and promises. Labo,  recognized all over the world for its uniqueness has entered the Indian market in collaboration with Zee laboratories Limited, launching Crescina Enhanced HFSC, Crescina Enhanced  Anti-Hair Loss, and Fillerina 12 Ha Densifying Filler, some of its best skincare and haircare product range. 

Crescina Enhanced HFSC formulation is recommended in cases of hair thinning and hair loss, it stimulate hair regrowth and reduce hair loss in effected areas. The  Complete Hair Therapy combines in a single package the two preparations:  Crescina Enhanced HFSC and Crescina Enhanced Anti-Hair Loss, both formulated for men and women. 

Fillerina 12 HA Densifying Filler is the first dermo-cosmetic filler treatment for at-home. It provides a filling effect with topical application, thanks to Swiss Patented 12 differentiated hyaluronic acids. The technology behind Fillerina 12 HA allows large quantities of hyaluronic acid to penetrate deep into the skin tissues, filling the deepest depressions of the face, like age wrinkles and expression lines,  and increasing the volume of cheekbones and lips. 

Fillerina 12HA Densifying Filler line is based primarily on the Intensive  Filler Treatment to be used for 14 days. The emulsion, enriched with patent hyaluronic acid complex with vitamins, almond butter, shea butter, and coca oils specifically developed as a maintenance routine and are suitable to prolong the obtained filling results.  The creams formulations consist of different types of emulsions, specifically developed for different needs: day cream, night cream, eye contour cream,  and lip contour cream.  

Seal the hair damage, with India’s first data-driven customized hair care, Vedix


In today’s time, when the google searches are filled with natural remedies for hair fall, it tells us that ayurvedic product is the need of the hour. This evidently portrays that women experiencing hair fall are in the search of effective solutions. Second, the vast selection of available Ayurvedic hair fall products simply fails to deliver results. To battle these issues, we have made India’s first customized hair care regime by Vedix.

We made several attempts to curate and present product recommendations to our readers; scoured the market to find Ayurvedic hair fall solutions that were proven effective. But all we got were dead ends. The truth is this, on the one hand, Ayurveda ended up being confused with haphazard kitchen remedies and on the other, it was reduced to a one-dimensional ‘luxury’ indulgence, finished off with frivolous gold packaging and steep prices.

The market’s current offerings in Ayurveda were far from authentic and not efficacious in the least bit. Even the most popular “Ayurvedic” hair oils used generic hair oil formulations that were watered down to cater to the mass market.

We have an inhouse laboratory with Ayurvedic doctors and formulators to find the real reason why the generic Ayurvedic products weren’t working like they were meant to. After all, they do contain potent Ayurvedic ingredients even if they were weak imitations of truly efficacious formulations. And what we found next was the final piece in the puzzle - The Tridoshas.

According to Ayurveda, the three doshas or the elemental characteristics of the body - Vata, Pitta and Kapha must be in balance. Here, balance means that the proportions of each of the components in the body must always remain constant. However, stress, diet, and lifestyle disturb these proportions and force them into an imbalance. Diseases and conditions like hair fall are merely a ‘symptom’ of the imbalance. Not an independent issue in itself. More often than not hair fall is mistaken for the real issue. But in truth, it only represents the internal imbalance of doshas in the body and so, the Ayurvedic remedy must be formulated accordingly.
 
Collaborating with some of the best Ayurvedic doctors and experts in the country, we found that Ayurveda, by its nature, prescribes customized solutions for each individual. While hair problems seem to be similar for all, only a solution customized to the internal dosha imbalance works for an individual.

The inception of customized Ayurvedic hair care brand – Vedix.
At Vedix, hair care starts with the customer, just like it does at an Ayurvedic doctor’s clinic. Through a holistic assessment of the customer’s bodily characteristics, lifestyle, and habits similar to an Ayurvedic practitioners assessment, the customer’s Ayurvedic profile is created.

How does it work?
An Ayurvedic a profile is a dosha specific picture that analyses the customer’s current requirements to fix the imbalance in their Ayurvedic profile. With this information, the customer is classified into one of 6 broad profiles each of which breaks down into thousands of combinations.

Based on this, a detailed analysis is given to the customer in which their dosha imbalance is explained along with the ingredients required to manage their hair issue. Then, a customized hair care regimen is recommended to the customer which includes ingredients corresponding to the specific requirements as outlined in the customer’s Ayurvedic dosha profile. Created with the aim to chart a customized hair care regime for every woman, Vedix has already assisted over 2 lakh women with their hair concerns within a short span of 3 months.

What’s In A Vedix Box?
Each Vedix box contains an anti-hair fall oil, an anti-hair fall shampoo, and a regrowth serum. All these products contain the exact ingredients the customer needs to pacify their dosha imbalance. With a combined Ayurvedic expertise of 20 years, Vedix’s team of Ayurvedic doctors have spent over 2 years in R&D for Vedix. All our products are designed to be gentle on the hair and scalp and are free of harmful chemical compounds and irritants such as parabens, phthalates, SLS and formaldehyde. The products are also cruelty-free and are ethically manufactured.

Piramal’s Consumer Products Division Launches New Variants Of Heritage Brand Lacto Calamine



§  New variants to include face wash and face scrub to serve as one-stop-shop for all oily skin needs
§  Variants contain natural minerals and clay-based Kaolin that only absorb excess oil without removing essential nutrients from the skin
§  Heritage brand’s packaging refreshed with new, modern look



Piramal Enterprises’ Consumer Products Division today announced the launch of two new product variants of its heritage brand, Lacto Calamine – Lacto Calamine Oil Balance Face Wash and Face Scrub. The new variants launch marks over 45 years since the original Lacto Calamine was launched.

A trusted skincare product in households across the country, Lacto Calamine has combined consumer research along with philosophy of uniting science to create a unique formula that provides up to eight hours of oil free skin. The new variants are clay-based Kaolin with three-way action, which only removes excess oil, retaining essential oils, and protecting the skin from bacterial infections, making it an essential product for people prone to oily skin, and offering a complete regimen.


Commenting on the launch of the new variants, Kedar Rajadnye, COO - Consumer Products Division, Piramal Enterprises said: “Piramal Consumer Products division is driven by a deep understanding of dynamic consumer trends to bring innovations that are market relevant. Based on the insight that consumers follow a set regimen to take care of their skin, we have created a unique product line that is calamine and clay-based, to address the entire spectrum of daily skincare for all oily skin needs of consumers.”

“As a trusted companion to customers across India, the two new variants are a testament to our commitment to constantly develop and enhance our products, spearheading innovation in the market, while raising the bar for quality in the over-the-counter industry of India. Currently, Lacto Calamine reaches over 3.5 lakh households. As part of our strategy, we will be looking at various products in the clay-based to help consumers solve other oily skin problems,” he added.
                                                                                                            
Lacto Calamine, India’s leading calamine lotion, known for its effectiveness in managing oily skin problems, is the result of years of research and development within the problem areas faced by today’s evolving consumer base. Piramal Consumer Products Division is assisting this change in shifting perceptions by launching the new variants that address all skin related problems to give you a smooth, blemish - free and beautiful skin.


Along with the invigorating new variants, Lacto Calamine now boasts a modern and refreshed look that will appeal to consumers today. Lacto Calamine consists of natural ingredients such as Kaolin Clay, Glycerine, Zinc Oxide, Lemon Extracts, Aloe Vera, Cinnamon Extracts and Neem.

The Face Wash and Scrub is available in leading chemist outlets across the country, in 50ml bottles, and is priced at INR 80. For more information, visit: lactocalamine.in