§ New variants to include face wash and face scrub to serve as one-stop-shop for all oily skin needs
§ Variants contain natural minerals and clay-based Kaolin that only absorb excess oil without removing essential nutrients from the skin
§ Heritage brand’s packaging refreshed with new, modern look
Piramal Enterprises’ Consumer Products Division today announced the launch of two new product variants of its heritage brand, Lacto Calamine – Lacto Calamine Oil Balance Face Wash and Face Scrub. The new variants launch marks over 45 years since the original Lacto Calamine was launched.
A trusted skincare product in households across the country, Lacto Calamine has combined consumer research along with philosophy of uniting science to create a unique formula that provides up to eight hours of oil free skin. The new variants are clay-based Kaolin with three-way action, which only removes excess oil, retaining essential oils, and protecting the skin from bacterial infections, making it an essential product for people prone to oily skin, and offering a complete regimen.
Commenting on the launch of the new variants, Kedar Rajadnye, COO - Consumer Products Division, Piramal Enterprises said: “Piramal Consumer Products division is driven by a deep understanding of dynamic consumer trends to bring innovations that are market relevant. Based on the insight that consumers follow a set regimen to take care of their skin, we have created a unique product line that is calamine and clay-based, to address the entire spectrum of daily skincare for all oily skin needs of consumers.”
“As a trusted companion to customers across India, the two new variants are a testament to our commitment to constantly develop and enhance our products, spearheading innovation in the market, while raising the bar for quality in the over-the-counter industry of India. Currently, Lacto Calamine reaches over 3.5 lakh households. As part of our strategy, we will be looking at various products in the clay-based to help consumers solve other oily skin problems,” he added.
Lacto Calamine, India’s leading calamine lotion, known for its effectiveness in managing oily skin problems, is the result of years of research and development within the problem areas faced by today’s evolving consumer base. Piramal Consumer Products Division is assisting this change in shifting perceptions by launching the new variants that address all skin related problems to give you a smooth, blemish - free and beautiful skin.
Along with the invigorating new variants, Lacto Calamine now boasts a modern and refreshed look that will appeal to consumers today. Lacto Calamine consists of natural ingredients such as Kaolin Clay, Glycerine, Zinc Oxide, Lemon Extracts, Aloe Vera, Cinnamon Extracts and Neem.
The Face Wash and Scrub is available in leading chemist outlets across the country, in 50ml bottles, and is priced at INR 80. For more information, visit: lactocalamine.in
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