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The Most prestigious show *Iconic Gold Awards 2021* happening in Mumbai.

  


 

Iconic Gold Awards 2021 is a prestigious awards show. Piyuus Jaiswal the CEO of Iconic Gold Award aims at honouring and felicitating exceptional service/performance of the highest order in any field of human endeavor. It is an award show which will motivate people to do good for themselves as well as for the society. Previously, the Iconic Awards have successfully organized two award shows; Iconic Woman Awards and Golden Combatant Awards which took place before and during the Covid19 pandemic.

 

Iconic Gold Awards 2021 will honor the talents from the Indian Film Industry, Indian Television Industry, Arts & Culture, Health & Fitness, Sports, and Social & Philanthropic. Iconic Awards have a vision of bringing talented people from these fields on a single platform and felicitate them so that they can guide others walking through similar paths.

 

Iconic Awards will also highlight and promote heritage, traditions, and culture of India. The main vision of Iconic Awards is to bring together entertainment, fashion, sports, philanthropy etc. under one roof, providing equality and importance to each sector.

 

Another thought behind this prestigious Iconic Gold Award is to confer those individuals who made exemplary contribution for the development of our society during the pandemic.

 

We all stood together for maintaining the pride of our nation and now it is the right time to bring dedicated personalities under one roof to encourage and honour them.

 

Iconic Gold Awards 2021 is a prestigious awards show in association with Habitat for Humanity India. A grand event is planned to be held on 25th September 2021 at Hotel Sahara Star, Vile Parle East, Mumbai. For more information visit www.iconicgoldawards.com

Covid Prayer The Moon Studioz’s Song - ‘Humein Tanha Na Chhodna’

  


The pandemic. Disease. Pain. Death. Fear. If there ever was a time for support and strength - it’s now! Here’s a little effort - The Moon Studioz’s - ‘Humein Tanha Na Chhodna’.

 



More than a song, it’s a call to the almighty from the heart’s core. To hold our hand in this storm. To protect us from this invisible demon. To be with us in these desperate times.

The song has been evocatively encased in a montage of stills and footage, the completed production of which tugs at the heart strings, perfectly amalgamated with soulful vocals and heart-touching lyrics. The essence: Our Prayers are Stronger than Covid. 

Vandana Sethhi, founder, The Moon Studioz (also an advertising veteran) and legendary film editor, director - Aseem Sinha over one of their regular chats felt the need for a prayer for these times. They shared the thought with veteran creative director - Amit Baid who has written the lyrics. Ace Music director - Bapi Bhattacharya (earlier, Khosla Ka Ghosla, Sarkar, Sarkar Raj) heard the idea and the lyrics; and was immediately onboard. The project could only come alive with the unflinching support of Aseem Sinha. Deepest gratitude to him.

 

Producer Vandana Sethhi says, “When all else has been tried, there will only be God. It’s time for God to come down and destroy this demon called Covid. This invisible enemy of humankind. That’s our prayer.”

 

Amit Baid, the lyricist, illustrates the spirit of the expression, “The prayer works at two levels. Firstly, it captures the pain of the situation - connecting with one and all. Secondly, it carries the emotions towards positivity and hope; invoking the almighty at all times.’’

 

“The musical challenge was to stir up the heart… while elevating the lyrics to make an impact. You will find the orchestration to be minimal and the voice - folksy because more than a song, it’s a call.” reflects Bapi Bhattacharya.

 

The production (Humein Tanha Na Chhodna) has been oriented towards social media with the potential of going viral as it strikes straight at the heart. Keep an eye out on your WhatsApp, Instagram and Facebook timelines.

 

To watch the song ‘Humein Tanha Na Chhodna’, please click on this link: https://youtu.be/EVaGat-FZCs

Games24x7 unveils new positioning for RummyCircle with ‘Apna Game Dikhao’ campaign



Games24x7's 360° marketing campaign is a first-of-its-kind initiative in India's online Rummy category and part of the company's continuous efforts to extend awesome game playing experiences to all Indians.

 Games24x7, one of India's leading online gaming companies, unveiled a new positioning — 'Apna Game Dikhao' for its rummy platform, RummyCircle. The new marketing campaign aims to bring out light-hearted competitiveness of the game among the players and invites players from all over India to join the platform and show off their rummy skills.

RummyCircle is the flagship product of Games24x7's full-stack gaming portfolio of skill games (RummyCircle and fantasy sports platform My11Circle) and casual games. Launched in 2009, RummyCircle is currently the most popular online skill gaming platform in India.


The new positioning campaign portrays a myriad of emotions that goes on in the mind of a rummy player while playing the game online. Through a slice-of-life format, the brand film perfectly captures the fun, entertainment, and immersive game playing experience that RummyCircle offers.

The marketing campaign includes a high-decibel television campaign that will air across genres on all leading television channels. Apart from Hindi Speaking Market, customised versions of the TVC will run across major regional channels in West Bengal, Gujarat, Maharashtra, Punjab and Uttar Pradesh. 

The campaign will also run across all major OTT platforms and YouTube and the new positioning will be further amplified through high-frequency campaigns on social media and other digital platforms. The company aims to widen the reach of the campaign through strategic sponsorships and tie-ups with influencers across different regions of the country.

Speaking about the launch Avik Das Kanungo, Director – Brand and Marketing Strategy, Games24x7 said, "As one of the pioneers of mobile gaming in India, we aim to establish the popularity of rummy as a competitive skill game of great entertainment value. We have seen a consistent increase in interest for the game from players across the country. While online rummy as a category is popular in the South markets, our research has shown a substantial rise in interest from players in the other parts of the country. The primary objective of this new positioning campaign is to expand our brand footprint beyond the South market, which includes Hindi Speaking Markets (HSM), Maharashtra, Gujarat and West Bengal. The #ApnaGameDikhao campaign brings alive rummy as a thinking person's game, and we hope new players visit www.rummycircle.com and discover the awesome game playing experience."

Speaking about 'Apna Game Dikhao' Arun Iyer, Founder and Creative Partner, Spring Marketing Capital said, "Rummy has always been part of our culture. It is often played as a fun, inclusive, engaging game in different Indian households and by every family member. Rummy is also a game of skill. Rummy Circle's 'Apna Game Dikhao' campaign aims at bringing newer and diverse players into the world of online Rummy to test their skills and have fun, just like they would at home."

Games24x7 has been investing aggressively in its India-centric mobile games business, while also diversifying in the international gaming market in addition to building new and path-breaking technology products.

Lights. Camera. Action! &TV artists gear up for shooting


All your favourite &TV shows and characters are gearing up to enthral and entertain their viewers once again. &TV is all set to start shooting for of its shows, which includes Ek Mahanayak – Dr B.R. Ambedkar, Happu Ki Ultan Paltan, Kahat Hanuman Jai Shri Ram, Gudiya Humari Sabhi Pe Bhari, Santoshi Maa Sunaye Vrat Kathayein and Bhabiji Ghar Par Hai in strict adherence to the guidelines laid by the Maharashtra Government.

Last few months have been quite uncertain for everyone due to the coronavirus enforced lockdown. Everybody confined to their homes, engaged in household work, bonding with their loved ones, developing new skills and rediscovering their lost passion. But one thing that stood in good stead was catching up on their favourite television shows and characters.

Speaking of which, here’s what &TV artists had to share about their lockdown time, to now gearing up to resume the shoot.
  

Aasif Sheikh, the Vibhuti Narayan of &TV’s Bhabiji Ghar Par Hai shares, “I took this time to bond with my family, rekindle my lost passion for reading and writing, and experiment with food. I was also shifting to a new house, which was quite a daunting task. This lockdown time has taught me to value time and freedom more than ever. On the work front, I have been longing to get back into my character of Vibhuti Narayan and entertain my viewers. A lot of fans had been telling me how much they love our show and have been binge-watching it. I am eager to go back to my earlier routine. We have been briefed thoroughly by the production team on the shooting guidelines and precautions.  They are leaving no stone unturned to ensure everyone adheres to social distancing norms, wears masks when not on camera, alongside maintaining high-standards of sanitation on-sets.”


Shubhangi Atre, the Angoori Bhabhi of &TV’s Bhabiji Ghar Par Hai shares, “It was an unexpectedly long break which allowed me to pursue my passion for dance along with frequent meditation sessions. I spent a lot of time with my daughter, engaging her in arts and crafts along with baking and cooking. However, there was always this question in the back of my mind on how soon can we resume work? I am happy now that we are gearing to resume shoots for the show with the utmost safety and precautions. I am eager to hear the words Lights, Camera, and Action after a long time. We all have been briefed on the guidelines, and we will ensure we strictly adhere to it at all times. I am quite excited and eagerly looking forward to entertaining my audience with fresh episodes of Bhabi Ji Ghar Par Hai.”

Rohitashv Gour who plays Manmohan Tiwari in &TV’s Bhabiji Ghar Par Hai adds, “I spent this time engaging in household work, playing board games and staying in touch with my family, friends and fans through live interactions and video calls. I have been working for many years, and this sudden pause did make me miss shooting big time. I am quite happy to resume shooting. The team has briefed us on the guidelines laid by the government to ensure everyone is safe and adheres to it at all times. This time has taught me that I am not just responsible for my health and safety but also that of others around me, hence it is critical to follow the safety and precautions strictly.”

Yogesh Tripathi, Daroga Happu Singh from &TV’s Happu Ki Ultan Paltan shares, “I missed my character of Doroga Happu Singh quite a lot, along with all my cast and crew members. I am looking forward to resuming shooting soon. I spent a lot of time with my child teaching him new things alongside assisting my wife in cooking and even learning a few recipes as well. This lockdown gave me time to introspect and discover a lot of things that I had been contemplating to do for quite some time. I am now eagerly looking forward to entertaining my viewers all over again. The Team has worked out a detailed sanitation plan to ensure we all are safe and adhere to the safety norms at all times during the shoot.”


Gracy Singh from &TV’s Santoshi Maa Sunaye Vrat Kathayein shares, “It is indeed a tough time as we were fighting the common enemy with all our might. This lockdown time has given me time to introspect and pursue other activities such as dance, meditation and yoga. Shoots now are subjected to the revised guidelines, and I am looking forward to being back on the sets and start rolling. We all have been given a copy of revised guidelines, and we understand that following these are in everyone’s best interest. We all need to align ourselves to this new normal and come back with full enthusiasm and vigour.”
  

Sneha Wagh, Anjani of &TV’s Kahat Hanuman Jai Shri Ram shares, “The lockdown period helped me focus on self-love and relaxation. I have spent a good amount of time doing Mandala art, and it has brought a lot of positivity in me.  All of my family members are working; this was a good time for us to reunite and spend quality time with each other. I am eager to get back to my normal routine and excited to meet the entire cast after such a long gap. Of course, going forward, we will have to take a lot of precautions on set, but the show must go on.”

Games24x7's new digital campaign gets a Bollywood twist



The campaign features actors and influencers – Mandira Bedi, Aparshakti Khurana, Varun Sharma, Vir Das, Manjot Singh, Danish Sait, and Sathish Muthukrishnan
  
Games24x7, one of India’s leading gaming companies, unveiled a new digital influencer campaign for its skill gaming platform, RummyCircle. Conceptualised by marketing consulting firm Spring Marketing Capital, the campaign aims to deepen the connection between the game’s platform and players of India's favourite card game: rummy, across different parts of the country.

Games24x7 has partnered with Bollywood artists, Aparshakti Khurana, Varun Sharma, Vir Das, and Manjot Singh for the campaign in the North Indian market. In the same spirit, the company has also associated with popular artists Danish Sait and Sathish Muthukrishnan for Karnataka and Tamil Nadu regions. The digital films feature the actors portraying an array of emotions that gamers undergo while they are up against others in an exciting game of online rummy, thereby bringing the spirit of the platform alive.

Games24x7 has also partnered with actress and TV presenter Mandira Bedi to release a series of tutorial videos on rummy, to help players master their skills in an easy and fun way. Commenting on the partnership with Games24x7, Mandira Bedi said, "As a gaming pioneer, Games24x7 is leading responsible growth for the gaming industry in India. I am delighted to partner with Games24x7 on their initiative to help gaming enthusiasts improve their rummy-playing skills. Rummy is a fun game and I am happy to introduce RummyCircle: Masterclass with Mandira Bedi". 
Speaking about the new digital influencer campaign, Avik Das Kanungo, Director - Brand and Marketing Strategy, Games24x7 said, "We are delighted to associate with Bollywood celebrities and popular influencers for the slice-of-life depiction of enthusiastic online rummy players in the campaign. Rummy is undoubtedly India's favourite card game and is becoming increasingly popular across the length and breadth of the country. At RummyCircle, we want to bring alive the game online in a new way by highlighting the inherent skill involved in the game. We believe rummy is a super exciting and fast-paced game to play as it needs you to think on your feet while in the game to master the moves and become a champion."

Speaking about the new digital influencer campaign, Arun Iyer, Founder and Creative Partner, Spring Marketing Capital said, "Rummy as a game has always been a favourite with families. In this digital influencer campaign, we’ve tried to capture the skill, strategy, fun and banter that every game of rummy on RummyCircle comes with. The actors were shooting the films themselves at home."




Games24x7 was founded by New York University alumni Trivikraman Thampy and Bhavin Pandya in 2006. Fueled by early-stage investments from marquee venture capital firm Tiger Global and a host of investment entities from the United States, Games24x7 enables cash, community and creativity for its massive gaming community. The company boasts an exciting full-stack games portfolio across skill games and casual games, with leading platforms including RummyCircle, My11Circle (a fantasy cricket league) and Ultimate Games (casual games).

The company has been investing aggressively in its India-centric mobile games business, while also diversifying with investments in the international gaming market and other technology partnerships.

&TV actors share views on becoming environmentally responsible citizens


In merely three months of us going into lockdown, Mother Earth saw a tremendous amount of healing. It is enough proof for us to alter certain habits, imbibe a healthy lifestyle and make mindful decisions to keep our environment clean. Every human, young or old, must become advocates of climate change and look after all the elements that are part of mother nature. It has now become more imperative than before for each one of us to direct our efforts and consciously act upon environment protection. On World Environment Day, &TV actors share how even small efforts can bring about a positive change in the environment.


Hailing from the cleanest city of India, Indore, Kamna Pathak, the Dabang Rajesh of Happu Ki Ultan Paltan says, “Not a lot of actors can proudly say this – I belong to one of India’s cleanest city. Indore is the ‘Cleanest City’ four times in a row in Swachh Survekshan, an annual cleanliness survey! India’s Swachh Bharat Abhiyan and Indore’s cleanliness streak has set splendid examples for every city and every citizen to draw inspiration. When we can keep our homes clean, why can’t we keep our cities clean? Cleanliness is not just good practice but our responsibility as a human being towards our environment. If everyone starts thinking this way, it can make a significant difference.”

She further adds, “I pick up waste whenever I can and dispose it responsibly. Ever since I started doing this, I noticed a change in me. I started feeling good about myself. Keeping our environment clean also helps us keep our thoughts, our minds clean. A clean environment is everyone’s responsibility.”


Samta Sagar, Gudiya’s mother in &TV’s Gudiya Hamari Sabhi Pe Bhari is not only one of the most talented actors we have, but also an inherently environment-conscious person. This World Environment Day, Samta says, "Water is the essence of our being and is required in all daily activities. Many of us are unaware of how privileged we are to have a 24x7 water supply. In many parts of the world, there is a growing water shortage issue. Imagine standing in a long queue for hours only to fill up one bucket of water. Saving water is a pressing issue, especially in such a densely populated country like ours. Now that monsoon is also here let us not take it for granted. Save as much water as you can. Use less water, re-use water after washing vegetables to water your plants. There are many ways in which we can save water so that others can get their fair share.”


&TV’s Bali, Nirbhay Wadhwa seen in Kahat Hanuman Jai Shri Ram has been passionate about wildlife protection. Putting his best foot forward, Nirbhay shares, “I am incredibly protective of animals, wild-animals especially. I, along with a few friends of mine, often rescue wild animals. We sometimes make arrangements to transport them safely back to their natural habitat. In today’s time, mostly due to our lifestyle choices like food, clothing, infrastructure etc. many animal species are in dire need of protection.

He further stresses upon wildlife protection saying, “Today, we have come to a juncture where we must choose to co-exist, or we will perish. Without wildlife and other animal species, we will not be able to survive. We all have studied the food chain and food web. This World Environment Day let us re-visit the chapters on the environment, re-learn and help create more awareness.” The actor has also walked the ramp for PETA in the past.

Ashish Kadian of Santoshi Maa – Sunayein Vrat Kathayein has been very vocal about environmental issues and measures. This World Environment Day he says, “With lockdown 5.0 and people advised to stay indoors till June 30, we don’t know how far we are from complete decontamination. But we can give back to our environment even by staying home. All we need is to take small steps toward conservation. What families can do is be more mindful that staying home the entire day means more consumption of electricity. It is something each member should be cognizant. Blind consumption of electricity harms the environment in ways more than one! My mother and I ensure we use minimum power while in lockdown. Simple measures like unplugging devices when not in use, using natural light during daytime, using AC sensibly and smartly, could go a long way in conserving energy and an effective way in contributing our bit towards environment protection.”

New Single, Reboot, urges humanity to re-think and reset


Time to Reboot the world and Reboot our own selves

 

 International Indie music artist – Shalabh launches new music single, ‘Reboot’ today on You Tube and across all international music streaming platforms. This contemporary rock anthem - with guitar infused music, power vocals, bold frame of mind and written with a lot of heart. The music score promises lyrical goodness with an infusion of Sanskrit shlokas and English lyrics, a combination brought to life completely naturally in a guitar heavy rock song.  The newly launched song promises to touch the soul of music listeners.

Reboot is a song about how humanity, is crying out loud, looking for more meaning. How we need to live a mentally, physically, spiritually and environmentally sustainable life and live at-peace and in-harmony with the environment. No other time is as relevant as this time, when we are witnessing a global shift in power polarity, the effect of human excesses and questioning of the wisdom of our ancestors. We probably do not need all that we consume. The greed, the loot, the exploitation, the destruction must go. We need to Reboot the world and we need to Reboot our own selves.

“We are living in the times where there is a lot of clutter that we are exposed to. Our mental health right now stays a priority with physical well-being, thus we must focus more on reviving our lost positive energies,” said Shalabh on the launch of Reboot.

Shalabh is an independent singer-songwriter based out of Singapore, originally from New Delhi, India. Shalabh’s musical anthems are beginning to get recognized both in India and globally, with songs infused with meaningful lyrics, decorated with lush music and interspersed with melodic expressions. Shalabh’s cross-genre, cross-language repertoire has the ability to pull-in audience from different generations, different profiles- brought together only by common mindscapes that capture their vivid imagination.

In his songwriting, Shalabh explores a space at an intersection of alternative and popular music. Shalabh & his songs emphasize on both melodic structure as well as lyrics and have the ability to surprise, influence and surprise listeners. Sometimes allusive, sometimes philosophical and at other times- whimsical, most songs connect with the emotionally intelligent audience. Shalabh further adds, “Reboot emphasis on paying attention to our own-selves and is aimed at helping the ones in need through the medium of music.”

Shalabh’s songs are now live on all global streaming platforms.

Click the link to watch ‘Reboot’: 


Famous Backpack brand ‘Priority’ creates ‘Masks for Cause’ to fight against Covid-19


 


Priority Bags, from the house of High Spirits Commercial Ventures Pvt. Ltd. has launched a line of a 6-Layer Filtration facemask which is reusable and washable to help fight the pandemic and reduce the impact of COVID-19.

 

In addition, the company has come forward and donated 15,000 masks to police forces, migrants, vegetable vendors, petrol pumps and NGOs to help the frontline workers in their fight against the virus. The brand also plans to distribute more masks in the coming days.

 

There are different marks available in the market now. However, it is important to be able to differentiate between a protective mask for you and a surgical mask meant for the doctors. The Priority Protect Mask has been tested and certified as per standards by CE, ISO 2001-2015, ISO 13458:2016 GABC, QCS and GMP.

  

Commenting on the initiative, Sachi Maker – VP Marketing said, “As hygiene stands top priority today, we ensure suggested sanitization protocol and social distancing. We have even collaborated with Project SKAR an NGO based out of Mumbai, where we will be supporting them with our 6 filtered masks that will sustain for months, reducing pollution and ensuring long term protection. These masks can be used multiple times, making it eco-friendly and user friendly. Our core purpose and goal here stands to be in support and aid of the needy, who cannot afford quality safety and protective masks. With this initiative, we hope to engage in some meaningful work for the society, while also adhering to sustainability and reusability”.

 

The Priority Protect’s 6-filtered mask comes with the ability to be used multiple times ensuring sustainability and zero harm to the environment. First filtration layer helps to filter coarser unwanted particles, middle filtration layer is of spun and melt blown which works as bacteria & small particles filter & prevents any bacteria sized 3 micron, last filtration layer is a cotton fabric for moisture control and has an anti-bacterial feature.

 

Priority Protect Mask is conductive for respiratory protective the city air infectious and harmful particles like virus, dust, sand, pollen, smog and other infections.

 

Priority Protect mask is available on Amazon! Prices range from Rs.105 for a pack of 1.