More than a song, it’s a call to the almighty from the heart’s core. To hold our hand in this storm. To protect us from this invisible demon. To be with us in these desperate times.
The song has been evocatively encased in a montage of stills and footage, the completed production of which tugs at the heart strings, perfectly amalgamated with soulful vocals and heart-touching lyrics. The essence: Our Prayers are Stronger than Covid.
Vandana Sethhi, founder, The Moon Studioz (also an advertising veteran) and legendary film editor, director - Aseem Sinha over one of their regular chats felt the need for a prayer for these times. They shared the thought with veteran creative director - Amit Baid who has written the lyrics. Ace Music director - Bapi Bhattacharya (earlier, Khosla Ka Ghosla, Sarkar, Sarkar Raj) heard the idea and the lyrics; and was immediately onboard. The project could only come alive with the unflinching support of Aseem Sinha. Deepest gratitude to him.
Producer Vandana Sethhi says, “When all else has been tried, there will only be God. It’s time for God to come down and destroy this demon called Covid. This invisible enemy of humankind. That’s our prayer.”
Amit Baid, the lyricist, illustrates the spirit of the expression, “The prayer works at two levels. Firstly, it captures the pain of the situation - connecting with one and all. Secondly, it carries the emotions towards positivity and hope; invoking the almighty at all times.’’
“The musical challenge was to stir up the heart… while elevating the lyrics to make an impact. You will find the orchestration to be minimal and the voice - folksy because more than a song, it’s a call.” reflects Bapi Bhattacharya.
The production (Humein Tanha Na Chhodna) has been oriented towards social media with the potential of going viral as it strikes straight at the heart. Keep an eye out on your WhatsApp, Instagram and Facebook timelines.
To watch the song ‘Humein Tanha Na Chhodna’, please click on this link: https://youtu.be/EVaGat-FZCs
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