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April 2018

TTK Prestige announces Ms. Vidya Balan as new brand ambassador Association to kick off with launch of National Brand campaign

By: Sanket Savaliya on April 27, 2018 / comment : 0


Ms. Vidya Balan is deemed as best choice to connect with and understand the evolving modern Indian woman.



TTK Prestige Ltd, India’s number one kitchen appliance company, today announced that Bollywood actress Ms. Vidya Balan has been signed as brand ambassador for its flagship brand “PRESTIGE”. The association will commence with a national brand campaign that will run at the end of April in all media platforms which would include but not limit to TV, News print and Digital Platform. 
As India’s largest and most trusted kitchen appliance brand which ranks amongst the top 100 most trusted brands in the country, PRESTIGE’s core philosophy of innovation and leadership resonates with Ms. Vidya Balan, who is a thought leader and ground-breaker in her field. With her ability to make ‘bold and meaningful’ choices, Ms. Vidya Balan represents the new progressive voice of today’s modern Indian woman.
Mr. TT Jagannathan, Chairman of TTK Prestige said: ‘’This is an exciting time for TTK Prestige. There is tremendous synergy between the brand and Ms. Vidya Balan, as both have left an indelible mark on the nation. We hope that this association is just the beginning of a long, fruitful and mutually rewarding relationship and we look forward to working together to take TTK Prestige to the next level.’’
Commenting on the partnership, Mr. Chandru Kalro, Managing Director of TTK Prestige said: ‘’We are proud to associate with Vidya. As a brand, “PRESTIGE” is proudly Indian and Vidya is the true embodiment of the brand’s core values. With our recent foray extending beyond the kitchen and into the rest of the home with Prestige Clean Home, this partnership will help us to find additional ways to meaningfully connect with the modern Indian home-maker, who is our core audience.’’

Ms. Vidya Balan, TTK Prestige’s new brand ambassador said: “It is a matter of great pride for me to be the brand ambassador for “PRESTIGE”, a brand that I have grown up with. In fact, Prestige is one of the few brands that is a part of our collective conscious due to its rich legacy and the infinite amount of trust that the company has built with generations of consumers.’’

SSGD Conducts Dance Lessons For Students Of St. Catherine of Siena School and Orphange, Bandra For 'World Dance Day' Performance

By: Sanket Savaliya on April 25, 2018 / comment : 0




This World Dance Day will be a special one for the students of St. Catherine of Siena School and Orphange. The students will be performing traditional Gujarati folk dance choreographed by the Sonis School Of Garba Dance.

12 girls and 4 boys between ages 8-12 will perform the dance on a special folk song, the steps of which have been taught by Jigar and Suhrad Soni, founders of Sonis School of Garba Dance on their Garba night called 'Re-Live' Navratri organised by the dance school every month.


9 year old Shabbo who has always been loving dancing. She wanted to learn some sort of dance form and perform somewhere in front of an audience. Her dream came true when she got to learn from the Soni brothers and now can not just dance but is ready to give a fantastic Garba performance. "I enjoyed learning Garba. I only knew a little about it, but Jigar sir has taught me so much. I want to learn more," she said.

Jigar Soni, mentor and founder of SSGD said that kids are always quick learners. "Be it any dance form, kids always absorb steps quickly. I was surprised to see these students at St Catherine's, that with little or no knowledge about this dance form, they learnt Garba steps so fast. I am proud of all of them with the kind of dedication they have shown towards learning," he said.


Suhrad Soni, the co-founder and mentor of SSGD said that teaching kids is the most special thing for them especially for World Dance Day. "The amount of love we have gotten from these children is overwhelming. These kids have made World Dance Day special not just for them but for us as well as we look forward to their performance," he shared.


Innovative Concept of 'Re-Live' Navratri
To beat the notion that Garba can only be performed in Navratri, SSGD, has for the first time, introduced the concept of 'Re-Live Navratri', where not just students of SSGD but everyone is welcome to be a part of the celebration. This is a fresh change for those who love Garba and Dandiya but only get to dance during Navratri.

About SSGD

Both being proud Gujaratis, the founders and mentors Jigar and Suhrad  have contributed to the Indian culture largely, and for this, they were honoured by the Member of Parliament in United Kingdom Bob Blackman on September 2017 at the House of Commons in UK’s parliament house.

SSGD has been recognized by UNESCO for its contribution to Indian folk dance culture and has performed in United Nations as well. The Soni brothers were invited to perform at the Trafalgar Square by the Mayor of London, Sadiq Khan.

Sonis School of Garba Dance, that started about 20 years ago is the world's biggest Garba dance school based in Mumbai. They have taught more than 10,000 students across the world.  SSGD has its presence worldwide in countries like UK, UAE, Switzerland, Ireland and USA.

They recently bagged the Transmedia awards as “Best Dance Directors” for Gujarati movie “Mad for Each Other” in February 2018.


5 white options to beat the heat!

By: Sanket Savaliya on April 24, 2018 / comment : 0


Want to stand out from the crowd this summer? Shop from Zapyle’s best picks across high street and luxe brands!

Ms. Rashi Menda, founder of ZAPYLE has some of the biggest international brands. They have some of the trendiest options in white available this summer.
ZAPYLE the ultimate online fashion destination, can assist you gives accentuate your look with trendy white apparels which will help you to beat the heat in this scorching summer. Below is a quick peek in the white collection.




 Styling Tip: A day to chill and put your feet up at a gathering with friends, try the ISU Round Neck top with Back Overlap



Styling Tip: Need a semi – formal white dress which is the perfect evening look, try Molly off the Shoulder White Dress with Zip
  



Styling Tip: Keep it basic and yet look pretty with the off shoulder Molly White Floral Ruffle Maxi Dress


Styling Tip: Be it a brunch or a night party outing just accessorize well with the Zibi London Snow Sequin Dress










Styling Tip: Go simple and yet classic with the Zibi London White Knot Detail Halter Top


Ace Designer MONAZ Showcased its SS 18' collection at Jhelum Store

By: Sanket Savaliya on April 21, 2018 / comment : 0


 a multi-designer store-in-store concept Showcased a stupendous Spring Summer'18 collection by Monaz, a leading designer on 20th April 2018   at Jhelum Store in Mumbai.

The Spring Summer Collection 18' by Monaz is aesthetically blended and sustainable woven collection. The Collection being predominantly white & pastels, has a flow of sheer & transparency, embellished with multi coloured stones, keeping it soft & feminine. 



The crinkle & the ruffled details adds a dramatic flair to the collection which can be worn effortlessly. The pretty white eyelet shirts with embellishments make a simple yet pulled together look for the season. 



The Collection preview at Jhelum Store was graced by Fashion Entrepreneur Jhelum Gopal Dalvi, Monaz Jhethwani, Tanaz Doshi, Pooja Bedi, Renu Bhandarkar, Bhavna Jasra, Deepti Bhatnagar and Samir Sethi among many others. 



Fashion Entrepreneur and founder of  Jhelum Store, Jhelum Gopal Dalvi expressed, " It's always a pleasure working with Monaz. I simply love her collection and feel its perfect for the Spring season."


Keep your wardrobe essentials intact & stylish at Jhelum Store

The House of MBj collaborates with Wendell Rodricks at Amazon India Fashion Week

By: Sanket Savaliya on April 03, 2018 / comment : 0



The House of MBj, one of India’s pre-eminent fine jewellery luxury brand, known for its handcrafted and designer polki and diamond jewellery collaborated with one of the best Indian style brand known for minimalist resort wear, Wendell Rodricksat the AW 2018.
Schulen Fernandes for Wendell Rodricks presented The White Carpet Collection for Liva Fluid Fashion along with the studded handcrafted jewellery by The House of MBJ. The models on the stage looked ravishing while walking the ramp to a full house audience. Both the luxury brands came together to put out a spectacular show towards the end of 3rd day of the AW 2018.
Managing director Gautam Soni (The House of MBj) said, “Schulen Fernandes for Wendell Rodricks has been one of the best association for us so far. Collaborating with a brand that believes in minimalism, we couldn’t have asked for more. The white carpet collection was mesmerizing and indeed our diamond jewellery had seamlessly complemented the garments.  The audience seemed to have loved the show tonight and we look forward to associating with Schulen again and bring out the best of both luxury brands."

Commenting on the collaboration Director, Schulen Fernandes said "Our association with The House of MBj for the AIFW AW 2018, is perfect. Both brands are synonymous with luxury, refined elegance and a design legacy with the highest quality as its core values. So it made absolute sense to collaborate for the Schulen Fernandes for Wendell Rodricks 'White Carpet Collection'. This collection is a first from the WR design house, unveiling a stunning new line of resort bridal wear ideal for weddings by the sea. At the heart of the collection is mystique and subtle glamour. Light, fluid, sensual and high on couture workmanship, the 'White Carpet Collection' celebrates minimal restraint to sequinned sparkle with encrusted floral details. The diamond jewellery from The House of MBj brand are specially curated exquisite pieces using the choicest diamond set with utmost precision in a unique fashion to create extraordinary necklaces, earrings and rings that define beauty and timeless elegance."
This specially curated show was a tribute to a sensual natural fabric and an ode to the Indian feminine beauty where the concept of “Shringar” extends to a clothing that heightens the essence of the Indian beauty.
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