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August 2018

VOOT harnesses Viacom18’s multiple brands and businesses, goes local to travel global

By: Sanket Savaliya on August 31, 2018 / comment : 0 ,

Digital Ventures, Regional Entertainment and Viacom18 Motion Pictures join hands to produce 18 multi-lingual, multi-genre VOOT Originals


 VOOT will launch its international distribution, starting with United Kingdom, in November 2018

 L to R- Ajit Andhare, COO, Viacom18 Motion Pictures, Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures, Sudhanshu Vats, MD, Viacom18, Monika Shergill, Head- Content, Viacom18 Digital Ventures and Ravish Kumar, Head- Regional Entertainment, Viacom18.

 At a star studded event in Mumbai today, India’s second most viewed premium advertising led video-on-demand platform VOOT by Viacom18, showcased the first bundle of its upcoming VOOT Originals – 18 multi-lingual premium web series cutting across genres. In its bid to utilize the strength of storytelling that runs across Viacom18’s various businesses, VOOT has created and collaborated with various brands of the network to create bespoke content. Leveraging its prowess of creating critically and commercially successful films, Viacom18 Motion Pictures, the network’s movie studio, will now be producing web-series for VOOT, under the banner of Tipping Point Films. Furthermore, diving deeper into the regional markets of India, the Regional Broadcast Entertainment cluster of Viacom18 will be producing multi-lingual VOOT Originals specifically for the discerning digital audience. VOOT will also be adding news to its increasingly varied content offering, starting with a partnership with India’s foremost news media organization Network18. VOOT is ramping up its content and product play as it sets sight to take the platform international, beginning with the United Kingdom, in November 2018.
Sudhanshu Vats, MD, Viacom18, Ajit Andhare, COO, Viacom18 Motion Pictures, Ravish Kumar, Head- Regional Entertainment, Viacom18, Akash Banerji, Head- Marketing & Partnerships, Viacom18 Digital Ventures and Monika Shergill, Head- Content, Viacom18 Digital Ventures along with the cast & creators of the upcoming 18 VOOT Originals


“VOOT is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages.” Explained Sudhanshu Vats, Managing Director, Viacom18, adding, “Furthermore, the inherent synergies with Reliance Jio, both as a platform for showcasing content and as a carrier of our service, have only dialled up the business roadmap for VOOT.”



Partnering with the best in class creators, producers and talent, the 18 VOOT Originals will provide an immersive content experience with storytelling across multiple genres like Psychology, Mystery, Sports Biopic, Comedy, Drama, Thriller, Politics, History, Crime and Suspense amongst others.  The diversity of the VOOT Originals slate will be brought to life through driving synergies within the network.




“The digital medium brings us close to the consumer at a very personal level. Owing to the last mile measureablity that the medium provides, our entire content strategy is based on a deep data backed analysis of the needs and desires of our consumers and their consumption preferences and patterns. Thus our play across a diverse bouquet of genres and languages,” Monika Shergill, Head – Content, Viacom18 Digital Ventures, explained, adding, “At an execution level, we have been extremely lucky to be partnering with a galaxy of very talented and committed actors, writers and directors to bring forth our second bundle of VOOT Originals, starting with 18 multi-genre and multi-lingual series.”



VOOT will continue its journey towards next echelons of growth through its foray into new growth areas, as defined below: 

News on VOOT: Expanding its genre spread, VOOT will now see the addition of news on its platform with the inclusion of TV18 news. 16 live channels across 13 languages will now bring the latest in current affairs to its viewers, adding to the range and reach of the platform. 

Teching it Up: VOOT will also strengthen its engagement and user interactivity experience with superior technology adoption and innovation. Adding to the user search experience and facilitating easy discoverability will be the adoption of Google Watch Action, an industry first in APAC for premium OTT players. VOOT’s future ready platform will also enhance the content experience with the introduction of Dolby Surround Sound for all VOOT Originals, a first amongst Indian OTT Players.

Global Foray:  VOOT has continuously ensured superior technology adoption and content diversity thereby paving the way for the platforms Global foray. Catering to the vast Indian diaspora and the international community that seeks immersive Indian stories, VOOT is all set to debut Internationally starting November 2018 with its entry into the United Kingdom. With an Indian origin population of around 1.825 Mn, the UK market presents a significant reach opportunity for VOOT to leverage.


The affordability of smartphones and data has resulted in an increase in consumption of content on smartphones, multi-fold. With the advent of mobile phones doubling up as screens for content viewing, India’s single screen homes have been morphed into multi-screen, opening up previously unexplored  content themes and viewing patterns. VOOT, with its distinguished genre of content across languages, is perfectly poised to utilise this growth phase in the Indian media and entertainment ecosystem.

Delhi to witness the Uber Luxury experience of Stefano Ricci

By: Sanket Savaliya on August 29, 2018 / comment : 0 ,


The Italian uber luxury menswear brand Stefano Ricci launches its second store in the heart of the country – Delhi at the Oberoi Hotel this August’18. After the grand success of Stefano Ricci’s flagship store in Mumbai, this will be the second store in India. The store is inspired by Filippo Ricci’s take on art deco – Miami in his inimitable Florentine style with a huge store size of 3000 sq ft. Continuing the same zest as in Mumbai, this time the opening in Delhi is magnificent.


Stefano Ricci is a brand where products are created for timeless elegance and the highest level of quality in terms of fabrics and custom tailoring. The store offers a line inspired by Matera, one of the oldest, continuously inhabited cities in the world and a World Heritage Site, forms the backdrop of Stefano Ricci’s Spring/Summer 2018.

The brand is all set to spread its charm in Delhi with a new refreshing look. There is a lot more on the palate this time with a complete new range of trend setting high end tailored suits, ties with designs that resemble geometric engravings and laced shoes in matted crocodile with matching belts and buckles, to give some of the finest fits.

Sharing about the experience, Jackie Manglani, India President, Stefano Ricci says, “We are pleased to launch our second store in Delhi at The Oberoi. This year we will also be offering the Capital an entirely new and refreshing range of the lifestyle collection along with our signature line. It is exciting for me to be able to meet clients from different parts of the country and I am happy to experiment with new trends in fashion”.

  
The Stefano Ricci Delhi store is an entirely new and refreshing concept all together. Apart from the SS’18 collection the store will also be displaying wines, fragrances, sunglasses, home collection, band galas, Swarovski ties and much more.


Do visit the store for a lavish experience and the essence of an uber luxury Italian brand, Stefano Ricci at the Oberoi Hotel, Delhi.

ICONIC UK LABEL VIRGIN EMI PARTNERS UNIVERSAL MUSIC INDIA TO BREAK INDIA’S OWN ANUSHQA INTO THE WORLD OF INTERNATIONAL POP MUSIC

By: Sanket Savaliya on August 29, 2018 / comment : 0


Virgin EMI, home to a stellar line up of contemporary artists including Florence + The Machine, Emeli Sande, Bastille, The Vamps, MNEK, James Bay to name a few, has a strong plan in place to take artists of Indian origin beyond just the Asian diaspora, well into the mainstream music audiences.

Anushqa is one of the label’s picks who will be the focus of a combined effort between Virgin EMI in London and Universal Music India, to help bring an Indian artist to a global audience with her debut international single“Something In Common” that drops worldwide TODAY!
Ted Cockle, President, Virgin EMI Records said: “Anushqa is an artist with a killer voice, youthful beauty, and an overall vibe that matches up with the best global pop talent.  She has such infectious energy that the journey with her will be so much fun too.  This is a true first of India and the UK, combining efforts in the modern pop landscape!”
Devraj Sanyal, MD & CEO, Universal Music Group India and South Asia said, “I’ve always believed in Anushqa’s talent ever since I signed her about 24 months ago, but to have the full support of Ted and his team at Virgin EMI is what makes this project Special. The single “Something In Common” is a culmination of a concerted joint effort between both teams and the output is simply brilliant – a mainstream international sounding track that retains her ethnic roots. I’m confident that this is the beginning of a very exciting journey for Anushqa and we are proud to be leading it ahead along with Virgin EMI!”
The label dropped Anushqa’s “Ecstasy” as a taste maker last month, which got rave reviews and radio plays in the UK. However, the stage is now set for the release of “Something In Common” - a sexy upbeat pop / dance track with an ethnic vibe to it, retaining Anushqa’s identity. The track is written and composed by Rishi Rich, Anushqa and Naamless and produced by Rishi Rich, Naamless and Loose Change (UK).
The stunning and visually appealing music video to “Something In Common”, shot in London by cutting edge British director duo Sophia + Robert will drop on 29th August`18.
Anushqa broke out on the music scene with the first season of India’s only English singing talent show `The Stage’ where she was a finalist.  With her powerful and confident performances, Anushqa stunned audiences as well as the judges, Vishal Dadlani, Monica Dogra, Ehsaan Noorani and Devraj Sanyal.  She also wrote and performed on a couple of tracks for Bollywood director Mohit Suri’s last venture `Half Girlfriend’.
“Something in Common” releases Worldwide on 24th August`18 across all digital services exclusively on Virgin EMI/UMG.

aLL - The Plus Size Store in collaboration with Narendra Kumar presented the trend setting collection at Lakmé Fashion Week W/F 2018

By: Sanket Savaliya on August 28, 2018 / comment : 0



The aLL Primero X Narendra Kumar show at Lakme Fashion Week W/F 2018 was a grand offering for all the plus size fashionistas, as it presented multiple in-trend clothing options for men and women of all shapes and sizes. Aimed at different body types (Apple, Pear, Hourglass, Rectangle and Carrot); the looks were colourful, exciting and ideal for all occasions and festivities.



With the very intriguing and quirky title “Never Hyde” Narendra Kumar ensured that his fashion recommendations would encourage men and women to never hide or conform to other’s ideas on their figures. The collection encouraged the people to feel confident in their own skin.



Shikha Talsania on walking for aLL Primero X Narendra Kumar, “I love fashion, but like all curvy people, I hated shopping, for me aLL Primero X Narendra Kumar isn’t just about size inclusive clothing but empowerment because of the confidence these clothes instil in me. It was a great experience walking the ramp! Narendra is an amazing designer; his silhouettes and designs flatter my curves and also make me feel comfortable.”


“aLL: The Plus Size Store has been a pioneer in size inclusive clothing with a strong belief that fashion is for everyone and that size is just a number. It is our constant quest to give our customers the latest in fashion to suit their body type and hence this season we have collaborated with ace designer Narendra Kumar to bust popular fashion myths with our very third designer collection ‘aLL PRIMERO’. We’re sure that our collection will breathe a new life into the fashion industry,” revealed Hetal Kotak, CEO, ‘aLL: The Plus Size Store’.

The collection represents a democratic fashion estate and breaks norms with loads of vibrant shades, some whimsical prints and eccentric silhouettes. Like the previous two editions of aLL Primero at the fashion extravaganza; this time too, the collection was chic, classy and in line with current trends.


aLL Primero X Narendra Kumar presented modern athleisure, day and evening wear in quick succession with a multitude of fabrics like Ponte Roma, Interlock knit, jacquard, Terry wool, Looper knit, Moss crêpe and cotton linen which gave the garments style and substance. For added excitement and trendy touches, they brought in bright denim along with satin that was splashed with shimmering sequins.


The line of bomber and denim jackets, jeans and joggers, were complemented with tops, shirts, pants, dresses, jumpsuits and blazers. Adding a fun element to the collection, it also had printed T-shirts with photos of iconic curvy women from past eras.

Celebrities spread the message to stop ‘Behen Ki Gaali’

By: Sanket Savaliya on August 28, 2018 / comment : 0


Chirag Bagaria from Proton, Harshali Zine and Ravindra Nayak of Corronet Innovations at Andheri Station



In a diverse and multilingual country like India, learning a new language always is adrenaline pumping. However speakers of any language range from sophisticated and civilized to uncivilized and foul. Indians, in general, are habituated to using swear words in their communication. Every region, language or social group has its own set of foul words which are widely prevalent among its speakers. Some of the foul words are however common to all. These are readily used by certain individuals, not always as a way of insulting but also sometimes as a catharsis too. One such swear word used commonly and liberally by Indians is ‘BEHENC@*&’


Proton Communications – a communications agency came up with this unique idea of celebrating Raksha-Bandhan with this social message which received the support of various celebrities. Raksha-Bandhan is usually celebrated as the day of bonding between brothers and sisters. The festival has become an occasion of national solidarity and state tradition. This Raksha-Bandhan , Proton Communications through the help of various celebrities decided to carry on various activities urging people to give up this word. This move was supported by various Bollywood and TV celebrities, radio stations and news channels. 
 


Speaking on the occasion Sonu Sood said, “I wish you a great Raksha-Bandhan ; I want a promise from all my fans to stop using ‘behen ki gaali’ and to stop other people from using it as well. Have a super year ahead.” Actress Harshali Zine who has been a part of TV shows like Diya Aur Baati Hum & Hitler Didi said; “Every brother gives some or the other gifts to his sister on this day be it chocolates, mobile phone, Jewellery etc. I urge all the brothers to stop using ‘behen ki gaali’ from this Raksha-Bandhan . This could be one of the best gifts that you can ever give to your sister." She was also a part of the on-ground activity for this campaign at Andheri Station. 

Singer Bhoomi Trivedi also gave out a strong message saying “Do you guys abuse your sisters? No. Then why use ‘behen ki gaali’. Pledge that this Raksha-Bandhan you will stop using ‘behen ki gaali’.” Actress Vindhya Tiwari who was a part of TV Shows like Naagin 2 and Sasural Simar Ka said “Raksha-Bandhan strengthens the bond of a brother-sister relationship . I want to request everyone to take a pledge to stop using ‘behen Ki gaali’ and this could be the best gift that anyone can give to all the sisters.” Actress Gauri Tonk who was a part of TV shows like Kahin Kissi Roz and Ek Boond Ishq said, “A very happy Rakshabandhan to all of you. We all love our sisters so much and can’t even bear to hear a single word against them. If you love your sister so much then why use ‘behen ki gaali’. I request all of you to stop using this swear word. Any word said with aggression helps relieve anger. Let’s pledge to stop using this word.” Comic Balraj Syal who is currently in Australia gave out this message “I wish all the brothers celebrating the festival with their sisters and those like me who are far off but still celebrating the festival in spirit a very happy Raksha-Bandhan . Let’s pledge that this Raksha-Bandhan we will not use ‘behen ki gaali’ and will motivate others also to do so.”


Actress Aashi Gaur of the TV Show ‘Bhabhiji Ghar Par Hain’ commenting on the occasion said, “Wish you all a very happy Raksha-Bandhan . I am asking for the biggest gift this Raksha-Bandhan from my brother and request all you sisters out there to do the same. Brother you have given me everything, but this time I need a promise from you that you will stop using ‘behen ki gaali’ yourself and also stop others from doing it.” Actress Neha Marda said “This Raksha-Bandhan let's take an oath to stop using ‘ behen ki gaali’ and educate everyone else also. Wish you all a very happy Raksha Bandhan .” Jayesh Joshi, Maha-Mantri, Business & Industries Cell, BJP also supported the campaign and extended his full support for the noble idea. Commenting on the occasion he said “I request all brothers to stop using ‘behen ki gaali’ and stop anyone else who uses it. This could be a real gift for your sister. Jai Hind.” Poonam Dhillon, Jyotii Sethi, Anuritta Jha, Nandhish Sandhu, Sakshi Pradhan, Hritu Dudani, Raju Shisatkar also extended their support to the campaign.

Chirag Bagaria, Business Head, Proton Communications said “We are a communications agency and believe in giving out clear and strong messages; be it for our clients or for the society. Our team ideated this campaign #SpeakRight and through the help of various celebrities and on-ground activities we could get this message across. 'Bhaiya iss Rakshabandhan Behen ki gaali dena chhod do' was the central message that we gave out through the #SpeakRight campaign.”
Ravindra Nayak of Corronet Innovations whose event company executed the campaign said; “We have old relations with Proton Communications, and when they came to us for execution of the campaign we got rolling. It was a good idea and a great time to roll out the message. A high traffic area like Andheri station was the perfect place for the campaign as there are a lot of footfalls of the suburban train and metro travellers. We plan to take the #SpeakRight campaign to newer heights going forward with more places to activate.”

SUPERDRY presents Urban Street Nights with Yami Gautam

By: Sanket Savaliya on August 28, 2018 / comment : 0


Hosted at Lakme Fashion Week with celebrities and influencers


Superdry hosted an exclusive party ‘Urban Street Nights’ along with b-town celebrity Yami Gautam to launch its AW’18 and SuperdrySport collection at ‘The Apartment’ by Reliance Brands Limited during the Lakme Fashion Week.



The latest season represents a collection of bold clashing colours and statement up-scaled logo prints to pull a story together in ‘Urban Street’ and create an edgy statement look. Menswear’s ‘Back in the day’ collection looks to the early 80’s New York beat box scene and old school breakdancing on flattened boxes for inspiration.




The newly introduced SuperdrySport aims to bring innovative sportswear in India to those who crave individuality and are not afraid to stand out. This season, SuperdrySport will be launched exclusively on Jabong.



Yami Gautam, one of the most beloved Bollywood actresses decided to break free from the circle of fashion shows and join us to host the coolest party of the season!



Styled in Superdry by Mohit Rai, Yami kick-started the evening by unveiling a Superdry painting inspired by the street art in Mumbai followed by a celebration of Superdry’s most popular selling vintage t-shirt. “Whatever season it may be – I love Superdry! The variety of the Autumn Winter collection is amazing and the look & feel of the style & fabric is really intricately designed,” said Yami. The décor included graffiti, metal mesh and iconic Superdry fixtures which were added to bring out the theme of the season at the party.



Guests including Elnaaz Norouzi, Aalekh Kapoor, Vishwas Kinni, Mohit Rai, Hitendra Kapopara, Parikshat Wadhwani and Vaibhav Vishant were seen chatting over wine, beer & hors d’oeuvres. The rest of the night saw dancers grooving to the hip hop music and singing along to old school retro hits. It was definitely a night to remember!

 #MySuperdry

The Prolific Singer, AmeyaDabli Hosted, ‘Krishnaa- Music, Bliss & Beyond’- a Soulful Music Concert to celebrate Janmashtami

By: Sanket Savaliya on August 27, 2018 / comment : 0



With momentous performances at over 1500 concerts across 15 countries, Ameya Dabli has always been applauded as a prolific singer whose melodies connect with the inner soul. Through the platform of AD Ventures, over the years Ameya has performed for A-list social events as well as various army cantonments. On the journey towards providing the society with melodious musical experiences, AD Ventures in association with Bank of Baroda, DHFL, décor partner – Ami Kothari dining couture and beverage partner - CCD hosted ‘Krishnaa- Music, Bliss & Beyond’- a music concert on the auspicious occasion of Janmashtami.

The evening was dedicated to melodious hymns, chants and soulful music which saw spiritual leaders, industrialists, devotees, and fans rejoicing to the tunes. Industrialist Ajay Piramal, Swati Piramal, Vice Admiral A.B. Singh and officials from the Indian Navy, spiritual leader Gaurang Das PrabhuJi from ISKCON also graced the event.

The concert commenced on a spiritual note as the dignitaries undertook the lamp-lighting ceremony. Later on, Purvi Soali(Co-Founder AD Ventures) briefed the audience about Ameya Dabli, AD Ventures, and their collaborative vision.
The harmonious session started with ‘Jai Radha Jai Kunj Bihari’, as the premier song of the evening. Popular chartbusters, Achutam Keshavam, Mara Ghat Ma, Jai Radha Madhav, KrishnaGopala, Baje re MuraliyaBaje, O PaalanHaare and Hey Govinda Hey Gopala among others; were a few other melodies that created a serene ethos. Ameya also belted out his popular chart buster‘Radhe Govinda Krishna Gopala’ which has over 25Mn hits on YouTube.


Ingenious artists like Mr. R S Mani - music arranger par excellence with movies like Veer Zara to his credit, were the overall music arranger for the show. Sanchita Garge, finalist of popular music show- Sa Re Ga Ma Pa; also sang divine songs on the beautiful occasion. With the soulful mix of songs, the event also reverberated with tuneful chants like Satnam Shri Waheguru, Ishwar Allah Tero Naam, Amazing grace and many more.
 Throughout the concert, every member of the audience was deeply mesmerized and taken to a world of glorious musical enchantment. The session marked its end with a song Har deshmeintu, Har Bhesh main tu in Bhairavi raag. Post this, with a thunderous applause, the audience showed their gratitude for the maestros: Chintoo Singh on Guitar, Tejas Vinchurkar on Flute, Girish Vishwa on Dholak,  Jayesh Dhargalkar on Tabla, Umashankar Shukla on Sitar, Vipul Samani on Keyboard, Pratap Ji – Percussionist,  Kajal Visaria - Singer,  Prasad Chavan - Singer (Chorus), Priyanka Jhadav - Singer (Chorus), Sanchita Garge - Singer (Chorus) and Neha Rane - Singer (Chorus).
As a departing thought, Ameya Dabli said, “Music is not only an art form but also a form of worship. It provides an individual with the ability to emote, communicate and share experiences. We hope to create more music that will give listeners an extraordinary experience.”
To this Purvi Soali added, “On behalf of the entire team at AD Ventures, I would like to thank you all for being an amazing audience and giving us an opportunity to showcase the power of music we truly believe in.”


DESIGNER SHRUTI SANCHETI Launches Her New Store Brand Pinnacle

By: Sanket Savaliya on August 24, 2018 / comment : 0


Designer Shruti Sancheti has crafted an organic niche for herself in the dynamic fashion landscape of India. She has stood strong and radiated brightest through various seasons of fashion weeks. After successfully retailing across the length and breadth of India and abroad, Shruti launches her new label - Pinnacle by Shruti Sancheti. 



Pinnacle by Shruti Sancheti is born out of the innate desire of the designer to reach larger audience by crafting high quality designs at commercial price points. With the core design philosophy of sancheti's eponymous Signature label -Shruti Sancheti, Pinnacle celebrates indigenous crafts and textiles of India. Pinnacle is a Prêt diversification of her main label which thrives on curating affordable fashion which has the quintessential Shruti Sancheti’s touch.



Here Shruti launches her 1st standalone store for Pinnacle post her grand imagination of her first ever solo Exclusive signature designer store in Mumbai. It's the first outlet of Pinnacle (the pret extension) which would retail a varied spectrum of formal, semi formal, festive and global silhouettes.


Designer Shruti Sancheti excitedly states, “Fashion need not be just limited to a niche segment and should be accessible to all and that is what aim at offering trendy clothes with impeccable finish and immaculate construction at affordable price points.”

The launch event saw eminent personalities like Actor Amyra Dastur, Sunil Sethi, Head FDCI, Ajay Sancheti, MP Rajya Sabha, Neelam Pratap Rudy, Mridula Pradhan, Mallika Nadda, Manju Singh, Babita Yadav to name a few.
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