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Mikey McCleary’s composition ‘Way O Way O’ hits the true spirit of the ICC World Cup 2019



With the World Cup fever at its peaks and every country cheering for their players, brands across the globe are leveraging the spirit to associate with the sport. Amidst all the enthusiasm, Mikey McCleary composed and curated an innovative World Cup Anthem “WAY O WAY O”, bringing together five recognised names from the music arena together to create an international track like never before for UBER.

In the digital world where brands look at diversified pop culture and prefer songs over adverts, Mikey McCleary has beautifully integrated the two showcasing the true love for the game across the globe.

Having recognised names like SANAM, a popular Indian band known for its renditions of classic Bollywood songs, alongside other globally acclaimed artists such as Jahmiel (Jamaica), Catherine Taylor Dawson (United Kingdom), Simba Diallo (New Zealand) and Choir group – Khayelitsha United Mambazo (South Africa), the track is a culmination of cultures. Mikey has carefully chosen some of the finest global talent to compliment his composition which he first sketched with local singers to comprehend its real look.

The man behind many catchy songs in TV ad campaigns, Mikey believes the connection between brands and artists is important and beneficial for both parties. He has curated campaigns for some of the biggest brands like Vodafone, Levi's, Titan, Coca Cola, Lakme, Garnier, Toyota to name a few.


Speaking about the overall association with UBER and WAY O WAY O, Mikey McCleary shares “This has been an exciting and challenging project to create a catchy international pop song which brings together artists from 5 different cricketing nations. The goal was to celebrate the passion of the fans around the globe, creating a song people would love and also making sure that the song is in sync with the tone of the brand (UBER). After I composed the song and recorded rough guide vocals, I then directed many sessions with international singers via video calls to piece together the anthem like a jigsaw puzzle and make it flow naturally. It’s great working on a song which promotes the idea of celebrating competitive spirit in a global positive way.”

Fall in Love with the melody of Ved Sharma and VYRL Originals latest single - Mirzaye


Ved Sharma, a young multi-talented singer, song writer, radio jockey and a mimicry artist is all set to launch his latest love track Mirzaye with VYRL Originals. After the success of his first single - Heer, Mirzaye is his second single with VYRL Originals. With a promising run in Bollywood Playback and the non-film music space, Ved Sharma has excelled as a budding artist and created a differentiated space for himself. His new track Mirzaye is all about the feeling of falling in love and going all out to surprise your beloved.

Mirzaye is a track which shows the real romantic side of Ved Sharma, which is beautifully written by Kunaal Vermaa and produced by Aditya Dev. This track showcases the desire of a guy to express his love and the sweetest surprise proposal that he plans with her besties. The scenic locations and visuals make you fall in love all over again.
The acclaimed choreographer turned director Adil Shaikh has shot this video in the Land of Smiles ‘Thailand’. Ved Sharma is seen travelling from one place to another following his love to reach a destination where he finally proposes to her.

Speaking about the track, VED Sharma, shares, “Mirzaye is very close to my heart. While I thoroughly enjoyed singing the track, shooting it was even more fun. The sweet twists in the plot, the picturesque locations, the BFFs who make the couple meet, all complimented the song beautifully and made me fall in love with the track all over again ”  

Speaking about the track, Vinit Thakkar, Senior Vice President of Universal Music Group India & South Asia shares, “Ved is a gifted and dedicated artist and with every new track, he creates new benchmarks for himself. While his debut single - Heer was a great track that garnered love across audiences, Mirzaye leaves no stone unturned to place itself in the hearts of the youth and fill them up with love.”

5th Veda session with Deepak Mazumdar at WHISTLING WOODS’ CULTURAL WORKSHOP

"STARS TRAINED IN CLASSICAL DANCE, LIKE VYJAYANTHIMALA, WAHEEDA REHMAN, HEMA MALINI AISHWARYA RAI, BROUGHT DIGNITY TO ACTING ON SCREEN FOR THE LONGEST TIME”, SAID GURU SHRI DEEPAK MAZUMDAR AT WHISTLING WOODS’ CULTURAL WORKSHOP



“Most dance forms originated in India, and through the centuries till date, Indian dance forms have been a wonderful medium to express human emotions such as joy and sorrow in various formats”, expressed Deepak Mazumdar, classical Indian dancer, choreographer, teacher and guru at the 5th Veda cultural hub of Whistling Woods International (WWI) to the students of cinema and creative arts. Deepak, who has innumerable celebrity disciples such as Hema Malini, Nita Mukesh Ambani to name a few, enthralled, enlightened and captivated the students through his in-depth session.


When asked about his opinion on contemporary dance forms by young dancers like Terence Lewis and Remo D'Souza, Deepak said, “Indian Classical dance, which hails from the original Natya Shastra also known as 5th Veda, has some rules and follow a typical format. Compared to the contemporary form of dancing, which allows the performers to set their own rules, which he respects, classical dance form may seem a little rigid like the other four Vedas itself. But the inherent fluidity of Indian Classical Dance overshadows everything. The principles of classical dance forms never change and stay intact forever.”

Sharing the history of 5th Veda written by sage Bharata Muni, Guru Deepak Mazumdar asserted on the spiritual importance of Indian Classical dance forms and how it allows the performer to connect to the divine himself. He even explained about each hasta mudra and bhava i.e. hand movements and facial expressions. While he demonstrated the mudras and bhava for the students in the auditorium, they instantly started to learn, while understanding the meaning of the same.

“Indian Classical dance forms help one to connect to the divine grace, internally and externally, to help one excel in any kind of performances as an actor, director or artist of any kind”, Deepak further added. The students were surprised to know that there are 33 transitory emotions in the expression of any play and if someone follows Natya Shashtra properly, he/she will be able to express these. Guruji also demonstrated nine basic emotions through his mesmerizing performance on stage.

While reminiscing, Subhash Ghai mentioned about his encounter with Pt. Birju Maharaj and said that it is Panditji’s influence that has made him respect and realise the importance of Indian Classical dance and he has always tried to portray that through his films.


Deepak Mazumdar appreciated WWI for its unique initiative through 5th Veda, which not only connects the students with various creative art forms from its original initiation to the evolution till date. He demonstrated his classic 15 minutes dance piece depicting a scene of 'Sita Haran' showing fast changing facial expressions and mudras, which thrilled, elevated, as well as enlightened the students to a different level and strengthened their respect for Indian Classical dance even more. 

India’s first Virtual Reality Music Video Artiste - Avanti Nagral Presented by Flying Carpet Productions



 Avanti Nagral, a multi-talented young artist from Bombay and Boston was introduced and launched by Flying Carpet Productions on 29th June, 2017 at Shiro in Mumbai.  Her debut English single, ‘I Like’, which she wrote and composed was presented to the who’s who of the music industry and society along with India’s first 360 degree VR (Virtual Reality) music video.

The song ‘I Like’ is a rendition of Avanti’s hybrid personal and musical identity. It has an addictive chorus that depicts girl power. The song is about following your dreams, your passions, and being independent in your thoughts, irrespective of public opinion. It portrays the individuality that is essential to empower women. The song was actually born out of stories and struggles of women empowerment. The song has been produced and released by Ashish Manchanda’s Flying Carpet Productions.



Avanti has a soulful and mature voice that is full of emotion. As a songwriter she has an independent outlook and a voice, a message that connects with the youth. Through her songs she wishes to portray the diversity and power of modern Indian women and girls. She has been performing at music festivals internationally as a young pop artist from India.

The video is India’s 1st Virtual Reality Music Video, it is a new brand of i-pop music (Indian pop, immersive pop). The technology in the video gives an immersive experience that builds a connection with the audience. The video depicts how VR technology can be used in diverse ways, a perfect visual interpretation rendered by internationally renowned filmmaker from New York ‘Blake Farber’ and light and design by John Engstrom.



Delighted on the launch, a jubilant Avanti Nagral said, “I feel incredibly blessed to have amazing parents and a wonderful team who have given me the opportunity to bloom, and have supported all of my endeavors. As an artist, I feel that there is a huge potential for young pop music in India. I hope to explore that segment and create recognition for Indian pop artists internationally. We have immense talent and passion, and I hope to, in my work, embody the voice of today’s generation, and the message of the future. I will relentlessly work for socially relevant and sensitive national and global issues through my music, performances, and otherwise.”

Says Ashish Manchanda, “This is the beginning of a new chapter in the music scene in India.  Avanti is a role model for young people with a clear message that they can pursue their dreams and make a great success of themselves at a young age.  Flying Carpet Productions supports these dreams and make them happen for real.  Wishing Avanti the greatest success in all her future endeavors.”



Speaking on the occasion, Mr. Blake Farber – New York City based music video director stated, “I couldn’t have done this video without the Avanti's massive help in producing it. The way she organized everything - from casting to location to logistics, and helped so much with all the little stuff, was flawless. In India, people are so technologically advanced, so it’s time for VR technology to take forth - with the minds and the genius of Indians, who knows WHAT they can create with this! Cutting-edge technology; never been done before in South Asia; one of the few such Music Videos globally.  The video was shot on the Nokia OZO”.