The future of fashion took centre stage at the grand finale
of the Shoppers Stop Designer of the Year Awards 2017. The star-studded finale,
judged by an esteemed panel comprising fashion stalwarts Rocky S, Falguni &
Shane Peacock, as well as Govind Shrikhande, Customer Care Associate &
Managing Director, Shoppers Stop, was a fitting end to the 8-month long hunt
for the country’s finest fashion design talent.
Showstoppers Aditi Rao
Hydari and Kunal Kapoor showcased the Shoppers Stop private brand segment while
glamorous models Anchal Kumar, Sucheta Sharma, Sony Kaur, Arshia Ahuja, Anita
Kumar and more strutted the students’ fashion-forward designs at the glittering
event in Mumbai.
Shoppers Stop Designer of the Year 2017 is the industry’s most
prestigious platform to recognize and reward budding fashion design students.
Shoppers Stop partnered with India’s leading fashion design institutes and
colleges to discover the country’s foremost fashion design aspirants. Out of
700 applicants, 13 students were shortlisted for the grand finale where they
showcased their designs across 4 categories – women’s Indian-wear, women’s
western-wear, athleisure and accessories.
The top 13 finalists included Adiba Zaidi, Alka Bishnoi, Bhoomi
Desai, Chitra Lal, Jaspreet Cibbar, Krusha Gala, Monika Sharma, Neha Pandey,
Priyanka Kalita, Saikat Mondal, Shrishti Kushwaha, Vijendra Dubey, and Vivek
Mishra. The Shoppers Stop Designer of the Year 2017 winners will get the
once-in-a-lifetime opportunity to retail their collection across select
Shoppers Stop stores exclusively for Shoppers Stop’s private and exclusive
brands. The runners-up will get a chance to intern at India’s leading fashion
retailer to hone their design skills.
Showstopper Aditi Rao Hydari said, “Shoppers Stop Designer of the
Year is a fantastic platform to discover budding fashion talent across the
country. The energy of these young designers is infectious and their ideas are
phenomenal. I am so excited to be here to get a glimpse of the future of
India’s fashion talent!”
Kunal Kapoor added, “I am amazed by the talent of these young fashion
students. Their designs reflect their enthusiasm and fresh perspectives.
Everyone here is a winner and especially Shoppers Stop for introducing this
fabulous talent to the industry.”
Jury member
and versatile designer Rocky S said, “It is an honor to be on the
panel of judges for Shoppers Stop Designer of the Year 2017. I have had a great
time mentoring and guiding these young minds over the last few months. And I’m
really excited to see their potential unfold. Youngsters today have
extraordinary ideas and I am happy that Shoppers Stop has given them such a
wide platform to showcase their talent.”
Designer duo Falguni and Shane Peacock said, “India’s leading fashion
retailer Shoppers Stop is definitely the ultimate platform for aspiring fashion
designers. We are extremely excited to discover the next big names in fashion
right here at the Shoppers Stop Designer of the Year 2017.”
Speaking on
the occasion, Mr. Govind Shrikhande, Customer
Care Associate & Managing Director, Shoppers Stop Ltd. said, “Over the last 25 years, we have
nurtured India’s foremost fashion design talent including renowned names such
as Priyadarshini Rao and Payal Singhal. We continue that legacy with Shoppers
Stop Designer of the Year 2017. Our aim is to funnel fresh and forward-thinking
minds into the fashion industry through this platform. We are glad to have
fashion icons and long-standing partners Rocky S and Falguni & Shane
Peacock on board with us this year to mentor the students. I extend my
heartiest congratulations to the winners of this year’s edition of DOTY.”
Posts
