Bengaluru-based e-commerce platform, Zapyle launched its Spring Summer’18 collection under their private label, ISU, through a Summer Soiree this weekend at Co-Wrks, Worli in Mumbai.
The evening was a grand affair celebrating womanhood and fashion amidst which the founder of Zapyle, Rashi Menda, launched the new collection and shared the vision of the brand. An interactive event attended by some of the biggest fashion bloggers as well as celebrity stylists, giving attendees a glimpse into the new range of ISU. With the balloons and photo booth beautifully complimenting the SS’18 line, the fashion brand created the right spirit. While everyone sipped some wine, there were fashion trivia and quizzes taking place, which kept everyone engaged and gave them a chance to win some branded merchandise.
Talking about the overall experience, Rashi said “It was an eclectic mix of fashion, fun and pop-culture. Our vision for the SS’ 18 collection was to create apparel that inspires and excites consumers while giving them effortless style options.If there was ever a time to make room in your closet, it is now.”
The collection, unanimously liked by all, was created keeping in mind the modern, sassy confident woman and features an assortment of dresses, tops and bottoms – something for every occasion. The fabrics have been carefully chosen keeping in mind the weather, specifically light-weight cottons, poplins, summer polyesters and cotton denims. Sequins, embellishments and mesh were also used to add a little glam to the collection. The evening ended with Rashi personally greeting and handing over beautifully curated hampers to each guest.
Looking to switch up your wardrobe with chic essentials? Look no further! The new collection is available on www.zapyle.com
Posts
