In a session on Digital revolution at FICCI FRAMES 2018, panelists discussed how India stands a genuine chance of becoming the digital content hub of the world, however, the threat of regulation both from content, data and economic perspectives threaten to take away this sheen.
Digital content delivery through technologies like apps and streaming devices has witnessed explosive growth in past few years in India. Availability of inexpensive high speed internet along with a rise in smart devices, investments made by content creators in producing tailor made content for digital platforms have been the core reasons for this meteoric rise.
Whether global or local, whatever the niche or genre, OTT Services has become the centre of attention in the entertainment space and it must become sustainable businesses at some point.
Moderated by Mr. Vynsley Fernandes, Director, Castle Media Pvt Ltd., the members of the panel boasted of Mr. Vivek Couto, Executive Director, Media Partners Asia, Ms. Vidya S. Nath, Director, Frost and Sullivan, Mr. Michael Sturm, Vice President – Strategic Alliances & Channel Management, Verizon Digital Media, Mr. Suhaan Mukherji, Partner, PLR Law, Mr. Ali Hussein, COO, Eros Now and Ms. Archana Anand, EVP & Head of Digital – India, Z5 Business.
Speaking of OTT in comparison to television, Ms. Vidya S. Nath said that rise in OTT doesn’t mean the death of the Television Industry.
Describing the nature and the adverse effects of digital platforms, Ms. Archana Anand said, “We are always on OTT, while traveling or even while waiting. It’s really about us consuming way more than we ever did before.”
Stressing on regional content market, she further added, “We believe if we could create a platform that really richly serves content, in the language of your comfort, there is a really big market there that is waiting to be captured”
Praising the diversity of India and it’s content creation, Mr. Michael Sturm said, “India is not just about English and Hindi speaking consumers, it has consumers consuming content in many more languages. I think India is the country in the world that produces the most content across the globe.”
Mr. Suhaan Mukherji cautioned saying, “We should be very careful that we just don’t treat OTT or kids movies or IP networks the same way, we treated everything else.”
“The OTT Industry is here to stay.” Concluded Mr. .Vynsley Fernandes
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