Ancestry, the contemporary lifestyle and fashion brand by Future Style Lab, presented its latest collection - ‘Sacred Forest’ at a Fashion Week recently.
The collection, inspired by the centuries old ‘Pichhwai’ art from Nathdwara, uses some traditional motifs on some very novel silhouettes, and has been an instant hit with the brand’s audience. As the brand puts it, the collection is a perfect amalgamation of ‘Temple Art’ with ‘City Chic’.
From asymmetrical dresses to circle skirts, several distinctly contemporary styles are included in this collection. With motifs like trees, tigers, cows and monkeys, among others, inspired from the ‘Pichhwai’ art, embellished on these styles, the brand truly gives its clients a chance to enter a ‘Sacred Forest’ right in the heart of ‘Urban Jungles’.
Carving a niche identity for itself, Ancestry has created a taste suited for contemporary Indian yet rooted in Indian tradition. The collection will surely give a soulful start to one’s Summer wardrobe, with a beautiful mix of heritage & craft-inspired ensembles!
Ancestry’s tagline #StoriesRetold, perfectly sums up the brand’s ethos! Each outfit of the brand’s chic collection tells a story of a unique craft or tradition, in a way that is suited to the new-age lifestyle.
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